@Cara Dion it's hard but we have to just stop and remember that ads can't last forever, and while blaming the system FEELS GOOD, there are people still out there able to run ads . I held on to my 'old' ads for so long but now I'm ready to start fresh... Just maybe more of a 'Wild Cherry Pepsi' kinda rebrand then 'New Coke' style. All the luck!

@Julia Ashley the good thing is now some of this burden is taken off of us. We have to focus a bit more on the creatives and make sure it laser aligns with our messaging so the algo serves to the right people, but the days of having to test endless audiences is fading away.

Hi, my name is Katie and I was a paranormal RH author, but now I'm just gonna go cozy RH author and spend my time writing what I love. I had a lot of success with FB ads in the past, but maybe October of last year they went off a cliff and never recovered. My AMS ads are 'steady'ish' but while I'm more than covering my spend the ROAS isn't where it was when FB ads were purring.