Why Skoolās Marketing Works
(Shared this on my LinkedIn today) As a social media strategist, if I was advising Skool, this š is what Iād tell them to keep doing. Skool doesnāt market the platform. They market the people building on it. Because "people buy from people" - Bob Burg Iāve been watching Skool News on YouTube lately. Partly as a community owner. But mostly because I needed to look at this through a marketing lens. They feature: ⢠small communities ⢠growing communities ⢠established communities ⢠the messy middle in between From a marketing standpoint, this matters. People donāt take action because something looks impressive. They take action when they can see where they fit. By normalizing every stage of growth, Skool removes pressure and replaces it with momentum. This is relationship-first marketing. This is progress over polish. And this is why it works. How to Use This for Your Business on Social Skoolās strategy works because itās human. You can apply the same approach, even as a solo business. 1. Share progress, not just results Post what youāre building, testing, or learning while itās happening. 2. Show who your work is for Share real questions, conversations, and moments you already have with clients or members. 3. Normalize the messy middle Talk about whatās slower, what changed, or what didnāt work the first time. 4. Spotlight people over offers Feature clients, members, or community moments instead of pitching constantly. 5. Let people see themselves before you sell If someone at your stage feels welcome, conversion follows. Bottom line: You donāt need better content. You need better representation.