Love this question and yes, many firms do this. But here is my take... the ones that do it best pair anniversary recognition with actually knowing their people. Tracking more than just start dates (favorite restaurants, hobbies, travel interests, preferred recognition style, family milestones) allows firms to make these moments personal instead of generic. The elite firms store this in a simple “team profile” in their CRM and update it during onboarding and 1:1s as they learn more about their team mates. A few gift ideas we see work really well: - A favorite local restaurant or experience (chef’s tasting, spa day, concert tickets) - Extra PTO tied to something meaningful (trip, new baby, life event) - A curated box around a hobby they love (coffee, golf, fitness, books) - A handwritten note, a public shout out from leadership calling out their impact When recognition is intentional and systematized, it strengthens culture and retention without needing to be extravagant.