This fall I attended orientation week as my oldest daughter started her first year of college. During the opening ceremony, the university president shared that this generation is facing an epidemic of loneliness, resulting from a number of factors including the Covid years and social media. He then went on to share how to create true connection in a relationship. It was so good that I wanted to share it here with my favorite relationship-based friends.

No, but for those who don't move quickly to higher ground, their profit margins will continue to go extinct. Here's an example of that in a neighboring industry: I was talking with a lender recently whose former employer in the lending industry went to work for Rocket Mortgage. In short, he's a cog in a big wheel with no real client influence or loyalty. And, shocker, he's working twice as hard for the same or less money. That margin spiral for him and others that follow a similar path, will continue without quickly moving to higher ground, aka offering more REAL value. And PS- this value doesn't have to come just from you... it can come by way of you as you surround yourself with professionals in neighboring industries who complement your industry. My recent video gives you three questions you can ask to help you move to higher ground.

If you missed this week's Masterclass, THE FUTURE OF WORKING BY REFERRAL, it was 🔥. Amy Stockberger shared her top 5 secrets to leading the 33rd highest producing real estate team in the nation, working primarily by referral. On that note, we've got good news for you. We recorded it for you 🎉... which you can access here: https://vimeo.com/1123311324/d2583c65e1?share=copy And for those who attended live, or wanted to attend live but had trouble attending live for whatever reason, let us know in the comments below and @Meagan Peer will give you access to the promised Modern Day Advisor™ Starter Kit, a $497 value, which includes: - Mindset Reset - Productivity Reset - Upstream Model E-book and Audiobook - Referral Partner Playbooks - Relational REALTOR® Growth Calculator

One of my favorite books of all time is Who Not How by Dr. Benjamin Hardy (also one of my favorite authors). In the video below, I take these timeless principles and apply them to the concept of getting MORE referrals. I would encourage you to consider that this is one question to ask yourself: "How do I get more referrals?" And this is a far better question: "From whom should I get more referrals?" I break it down for you below, or by catching the audio and blog post summary here: https://proinsight.com/who-not-how/

The more you speak your unique value proposition (UVP), the more clearly you'll be able to articulate it. My invitation to you is to say your UVP more often. You can even practice it here in the comments. I'll share ours: WHAT IS IT THAT YOU DO? ProInsight is the category leader in Relational Tech™—an AI platform that helps 'by-referral' professionals transform into Modern-Day Advisors without having to learn new technology. HOW DO YOU DO THAT? Our platform transfers professional trust. We do this at three levels: 1. Professional → Client – Turning you from a reactive service provider into a proactive Modern-Day Advisor by converting your database into Assets Under Management (AUM). 2. Professional → Professional – Turning B2B referrals from sporadic to automatic by converting community databases into Local Assets Under Management (LAUM). 3. Professional → Successor – Preserving and transferring trust when you acquire the database of a retiring peer or prepare your own business for sale. Through this model, ProInsight helps you build a business that is both scalable and sellable.