I find myself struggling with finding the right balance of swiping what works and "iterating" on it to make it my own and increase the likelihood of it getting spend in the ad account. Often times I end up trying to be too "creative" and make it more engaging and compelling using vastly different ideas and angles but it usually just ends in the ads not taking spend. I feel like I have this weird mental block where I think in my head "if I don't make this exponentially "better" and more differentiated than the competitor than what am I even competing on with just swiping and making small improvements?" I'd appreciate any advice people here have, sorry if it's a stupid question

Old way: screen record a VSL for 10 minutes, sit there and wait without doing anything else on your laptop for that period of time New way: send a screenshot and link to hermes on telegram with a clear prompt and have it send the videos to you

Hi all, Ive managed to land my first client and I'm in the process of auditing her email list as well as writing three emails to try and reinvigorate her list which has had infrequent sends and poor engagement. Ive had a look at the keywords people search to find her business, created an ideal customer avatar and I've tried to match her tone of voice. Ive also left a quick description of the strategy before each email for the client. Planing on sending to the client for review tomorrow. The client is in mental wellness and the UK market so Ive deliberately gone for value and know like trust over sell sell sell. See doc below for the three emails. Id be keen to hear any thoughts you all might have on these, all feedback welcome. Many thanks in advance. https://docs.google.com/document/d/1Dm83PlXy6S9dmWfAqQBOLKN4S9fxXUnh9Nd0XRCENjs/edit?usp=sharing

Hi guys! i would like to hear your thoughts on my First Copy Translation. Thank you https://docs.google.com/document/d/1pB3j7tNuqN4npFvHhXHXyZnEtH788NCUo1ND_1SeNmM/edit?usp=sharing

Hi all, Posting 7 video ad concepts for my client's AI solution for mid-market ($50M-500M revenue) businesses. It is built specifically for field service industries (construction, electrical, plumbing, and facilities management). Positioning is "owned AI that sees across all your systems" vs. competition software that has got limitations like limited visibility of the business and data not owned by the user. https://docs.google.com/document/d/1r0H6HbUnf6xd8V1vumYA0pC2vNMyefjG18oTREbyK3o/edit?tab=t.0 Two formats here: - Ad1/Ad2 — "4 reasons not to use us" satirical structure, split by audience (Ad1 target = general mid-market C-suite, Ad2 = field-service-specific C-suite) - Ad3/Ad4 — founder-story format, explaining why we built this for mid-market instead of enterprise - Ad5 — a single real-conversation story (CFO, 3 days to find revenue by customer) - Ad6/Ad7 — antagonist format going after "big tech AI walled gardens" as the villain, two different tonal approaches to the same idea What I'd love feedback on specifically: 1. Ad1/Ad2 — should I have one ad or four? Each currently stacks 4 separate reasons into one script. Does that hold as one longer ad, or is this actually 8 separate single-idea ads I'm forcing into 2? 2. Ad6 vs Ad7 — which antagonist approach is stronger? Ad6 does a direct "Go-pilot" parody with the AI swearing at the user. Ad7 is a satirical fake-apology with no named competitor. I'm leaning towards Ad7 being the safer, cleverer version. I wanted a second opinion before I decided whether Ad6 is worth reworking or scrapping. 3. General gut check on the founder-story ads (3/4) — does "we built this for the mid-market, not the boardroom" land as authentic, or does it read as a constructed narrative device rather than a real story? Appreciate any eyes on hooks, structure, or anything that reads as off before I take these further.