Hi all, After input from Nabeel Azeez and Shafaq Kazmi, I wrote three video ad scripts for acne supplements. They are not long. I focused on a short and crisp script for maximum impact. I also used the learning from Lina Fahizul's workshop and was careful not to twist the knife. The most rewarding part was the research. Reading the subreddits where people tell their pains, frustrations and how they are missing out on life gave me exact wording to use in the scripts. For the portfolio, I wrote the Google Doc in the below framework: 1. Why I chose this product 2. Why I Wrote These Three Ads This Way 3. Customer research from subreddit (pain points segmented) 4. Amazon customer review summary of competitor products 5. Product I chose to write creative for 6. The three creatives Feel free to rip apart the video script.

I got two prospects booked for a sales call scheduled on Sunday, hoping to close them.

Hi all, I am writing short video scripts for Facebook ads for my portfolio. I am writing supplement ads for acne. While I am researching existing ads on Facebook, I am also looking for customer pain points. I was looking into Amazon reviews of supplements. These reviews mostly talk about quality issues of the product, like packaging or expiry dates. What is a good place to find pain points of people suffering from certain diseases? Regards, Abrar

This is a tactical overview by @Lina Fahizul who's hosting our upcoming female buyer psychology workshop, “She's Not Buying,” July 1st to 3rd in Copywriting Launchpad. If you'd like to join us, visit: https://linasworkshop.manus.space Here are the top five mistakes creative strategists make when selling to women: 1. Agitating Pain the Wrong Way “PAS” works well for men but often makes women feel unsafe. Because of societal expectations, women already live in a loop of self-criticism, comparison, guilt, and overthinking, largely due to societal expectations. When copy piles onto that loop, she feels threatened. If she feels threatened, she won't buy. 2. Using Urgency That Triggers Suspicion Countdown timers and fake scarcity speed up the buying process for men by triggering their competitive instinct. In women they create suspicion and backfire. She thinks, “Why are you pressuring me? What are you trying to hide? If your product is so good, why are you trying to guilt me into buying?” 3. Using Proof Stacks to Impress Instead of Relate With men, social proof can be used to impress. With women, social proof needs to be relatable. If you lead with your biggest result or a dramatic transformation like “I made $100K in 90 days.” A man might think, “That could be me.” A woman might think, ”That's not relatable.” She looks for what's possible for someone like her. Someone with her constraints, starting point, and doubts. 4. Misunderstanding the Circular Buying Pattern Men buy linearly: they see an ad, click, read, and buy. Women buy circularly: they see an ad, click, read, leave, come back later, check reviews, ask a friend for their opinion, wait for a response, and finally buy days later. Men mistake this for indecision. But it's their normal process of validation. Optimizing funnels for a single visit ignores this circular pattern. 5. Skipping the Permission Gate Women are conditioned to put everyone else first. Even if a woman wants to buy something for herself, she questions whether she deserves it. This is her internal “Permission Gate.” Most copy does nothing to help her give herself permission to buy.

I call Océane my accidental copy cub, and the name fits perfectly. She never planned to become a copywriter. She stumbled into it after finishing a five-year law degree in France, where she specialized in medical law and family law. After her final internship, she realized she hated the work and could not picture herself spending the next thirty years buried in legal cases and medical jargon. So she did what a lot of people do when they feel stuck and uncertain about their future. She went on Twitter. She kept seeing people talk about copywriting and masterminds, and her teachers had always told her she was a talented writer. She figured she had nothing to lose. She had about three or four months left before she officially graduated, so she told herself: if it works, it works. If it does not, she would go back to being a lawyer. She Learned the Bare Minimum and Started Sending Cold Messages Océane did not study copywriting the way most people tell you to. She took two short courses inside a mastermind, and the whole thing took her about half an hour. She skipped the part where you handwrite old ads to train your eye. She just wanted to make money as quickly as possible. She started cold messaging people on Twitter and Instagram, offering to write product descriptions for ten dollars. She sent around a hundred to a hundred and fifty messages before someone finally said yes. Once she had that first testimonial, she raised her price to twenty dollars and kept flipping it upward from there. That approach is smarter than it sounds. The number one complaint I hear in Facebook groups is "how do I get clients?" But Océane never overthought it. She priced so low that people would humor her just to see what she could do, and she was not trying to get rich on the first job. She was focused entirely on getting proof that she could deliver results. She Had Clients, But Her Copy Was a Mess By the time we started working together, Océane had been doing paid copywriting work for about a year and a half to two years. She had two retainers and was making around two thousand dollars a month, but her income had been all over the place before that: zero one month, four hundred the next, eight hundred after that. She was also working as a nanny in the afternoons to cover her bills, and she had a job offer sitting on the table for an administrative role managing apartment buildings in France. It paid about eight to nine hundred euros a month, full time. She was seriously considering taking it.