Here’s a simple insight that changes everything the moment you see it clearly: Every breakthrough you’ll ever create begins as a feeling you don’t want to have. Most people think breakthroughs start with inspiration, strategy, or clarity. But in my experience, that’s rarely the case. They start with a bother—a moment where something doesn’t go the way you thought it would. A feeling you’d rather not be feeling. And that moment gives you a choice: you can react to the feeling, or you can respond to the future. That’s the emotional edge that separates entrepreneurs from everyone else.