New Episode Up! Want to see an example of how powerful having focus in business can be? Lawrence, STG Strength and Power Founder Mike Petrella, and HIB members have a roundtable discussion on focus and building highly effective and powerfully profitable HIT fitness businesses, starting with a lesson from an Irish Bakery that has lines out the door and sells out of everything pretty much every day — Watch It Here ━━━━━━━━━━━━ 00:00 - Episode Intro 01:02 - Fitness Business Lessons from an Irish Bakery 09:09 - On Strategic Niche and the Power of Focus 13:56 - Applying these keys to HIT fitness businesses 17:53 - Strength Forum notes 19:03 - Roundtable catch-up 23:10 - Todd’s studio: new clients, incredible referrals 26:59 - Optimizing workouts and progressing older clients 28:47 - You shouldn’t worry about raising prices 29:53 - How to think about growth goals 33:42 - Learning to optimize from other industries 35:29 - You need to light a fire under your business (or else) 37:41 - Losing focus is a trap 41:12 - Do you really need warm-up and cool-down phases? 43:28 - Jovan: from baker to new HIT trainer 45:31 - Book recommendations for people new to HIT 49:30 - Jovan’s next steps: ideal clients and goals 50:22 - Mike Petrella and Lawrence’s advice for Jovan 53:22 - Is Mike Petrella about to Make HIT Great Again? 55:05 - Mike’s lifestyle stresses Lawrence out 55:52 - What Mike has in store for Strength Forum ━━━━━━━━━━━━ People Mentioned & Selected Links from the Episode - Mike Petrella | STG Strength and Power: - Magpie Bakery - Jiro Dreams of Sushi - HIB 585 with Luke Carlson - Heavy Duty College YouTube Channel ━━━━━━━━━━━━ Books & Articles Mentioned: - Body by Science - Dr. Doug McGuff, John Little  - The Body by Science Q&A Book - Die With Zero - Bill Perkins  - Thriving On Chaos - Tom Peters - Real Muscle, Real Strength - John Christy - Dr. Ken Leistner’s Steel Tip Newsletter - Arthur Jones# Bulletin #1 | Bulletin #2 - John Little’s books - Matt Brzycki’s Books - Dr. Ellington Darden’s Books

Welcome to the official intro post for High Intensity Business. STEP 1: Do you want help growing your strength training business? If Yes: Click here to get help scaling to $10,000 - $77,000/month If No: continue to Step 2. STEP 2: Please introduce yourself below Example: "Hey! I'm Lawrence. I've just started my personal training business, and looking to grow. On the weekends I like to play basketball." - Who you are - How long have you been in business and what you do - Something fun you like to do on the weekends! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐚𝐥𝐬𝐨 𝐠𝐨 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐚𝐟𝐭𝐞𝐫𝐰𝐚𝐫𝐝𝐬 𝐬𝐞𝐞 𝐰𝐡𝐨 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐚𝐧𝐝 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐥𝐞𝐚𝐯𝐞 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐨𝐧 𝐨𝐭𝐡𝐞𝐫 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬 (𝐚𝐥𝐰𝐚𝐲𝐬 𝐮𝐬𝐞 𝐭𝐡𝐞 𝐫𝐞𝐩𝐥𝐲 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬).