Over my many years in business, I've come to realise that one of the most powerful tools we can have is our Unique Value Proposition, our UVP. It's not just a fancy marketing term. It's the very essence of what we bring to our clients and to the marketplace. The problem? Most people get this wrong. They create something bland. Something that could apply to almost anyone in their field. In this video, I walk you through my 5-step formula for creating a UVP that actually attracts those "love to work with" high-paying clients. Have a watch and let me know what you think. And if you're open to. it, drop your current UVP below. Let's see if we can sharpen it together. 👇

Here’s to making a positive difference in the world and be rightfully rewarded for the impact we make. I’m reminded of the quote by Prof Patrick Winston: “Your success in life will be determined mostly by your ability to speak, your ability to write and the quality of your ideas; in that order“. Seems to make sense to me. Peter.

1. Positioning – The right people instantly know “this is for me.” 2. Packaging – You sell outcomes, not hours. 3. Pricing – Your fees reflect value, not personal comfort. Most people start with pricing.That’s the mistake. Pricing only works after positioning is clear and packaging makes the value obvious. Which of the three is quietly holding your business back right now?