Being in business isn't always about what you do, sometimes its about what you don't do.

@Jay Carter it was advise from another successful business owner. But, the more I thought about it, the more I realized that the statement can be applied to almost every aspect of my business. It’s not just about doing the right thing, it can be about taking on work that is normally outside our scope, or it can be about keeping with my moral compass. It is one of the most powerful statements that I have ever heard when you look deeper at yourself.