We all know QR codes belong on flyersโฆ but have you ever thought about using them here?
Most people think of QR codes as something you throw on a business card or a flyer so someone can find you later. And to be fair, thatโs exactly how they started. They replaced the old business card exchange and made it faster. But whatโs interesting is how many people stop there. Did you realize thereโs this whole other space where people are already paying attention to youโฆ and thereโs no easy next step in front of them. Think about how often you show up in someone elseโs space. A Zoom call, a live training, a workshop, even a YouTube collaboration. You might drop your link in the chat, maybe mention where to find you, and for a moment it works. Then the call ends. The chat disappears. And anyone who meant to look you up laterโฆ usually doesnโt. Thatโs a gap. Not visibilityโฆ but follow-through. QR codes used to solve the problem of โhow do I share my info quickly.โ Now they can solve the problem of โhow do I let someone take action while theyโre already paying attention.โ I came across Jeff Baer inside Skool, and heโs built out a system around this thatโs actually pretty slick. He even created a couple custom QR codes for me, and one of them ended up on his about page, which was a cool little surprise! (Thank you Jeff!) It just made me look at QR codes differentlyโฆ not as a print tool, but as a way to hold onto those small moments where someone is already interested. If youโre curious how heโs doing it or want to see what heโs built out, you can check out his community here ๐ BIO BUILDERS Have you ever considered using QR codes beyond printed materials? @Jeff Baer