POLL: Let’s Talk Webinar Attendance vs. Webinar Cost. What’s limiting your participation?
I’m looking for feedback, insight, and a bit of reassurance ahead of tomorrow’s March 1 new pricing structure rollout. Question: What is keeping you from attending our monthly webinar specials? Respond to the link poll below and add additional reflections in the comments. While you’re doing that, I’m going to get vulnerable with you all for a moment. Here’s the honest truth: I love bringing low-to-no cost opportunities to the community. It’s how I’ve always operated, even before creating a project devoted to change work, impact leadership, cross-cultural community-building. I truly believe that no one with the courage to open themselves to this uphill journey of becoming a better accomplice and servant leader should be shut out by cost. AND… I want us to have a real heart-to-heart about what it will take to get some more folks registering, contributing and attending the monthly webinar specials. To date, Dear White Women was our best run with 106 registrations and sponsored seats at $65/3-part series. The next best was our August pilot, with around 50 registrations at $24/one webinar. Those sales quite literally saved and leveled-up my business respectively—but ever since, between algorithms and economy panic, we have yet to even close to match either of those numbers. So, I was tasked by my marketing advisor to ask: What is holding you back? Because everyone here has accepted the invitation to join this group and the vast majority have paid, have been sponsored to join a webinar or are have participated a panel, I think you’re the best and most honest audience for this poll. Most of you know this series is SO valuable and special—and I don’t just want it to barely scrape by. I want it to thrive. We ALL deserve to have a space where we are heard and held in our journeys while the world is literally burning. Community and learning my power to persevere in spite of so much is what has made me who I am, and I want that for all of you. The good news is, the first pricing experiment will be with a LOWER price point to see if that helps those on the line for financial reasons.