Quick impromptu update for you guys — recorded late, no slides, no polish… just what’s actually happening inside our agency and client accounts right now. Here’s the short version 👇 If you don’t have an AEO offer this year, you’re going to feel it. AEO = Answer Engine Optimization (also being called AISEO / GEO depending on who you talk to) Different name. Same shift. Why this matters (a lot) Clients are no longer just asking: “Can you rank us on Google?” They’re asking: “Why aren’t we showing up when people ask ChatGPT, Gemini, or AI tools who to use?” And here’s the part most agencies are missing… This isn’t replacing SEO. It’s the next layer on top of it. If you already: - Sell SEO - Have AI Spotlight - Do content, ads, or reputation - Talk to multi-location businesses - Build websites - Or are looking to have a HOT OFFER this Year!!! This becomes your what’s next offer. Proof, not theory I’m not positioning myself as “the AEO guru.” I do what I always do: - Hire the right people - Implement internally - Track every lead source - Then show you what’s actually working Right now, we can tell clients exactly where leads come from: - PMAX - Direct - ChatGPT - AI-driven discovery And yes — those AI leads are showing up. Especially for: - Larger brands - Multi-location businesses - Higher monthly retainers What I’m opening up I’m considering hosting a live AEO workshop next week (likely Tuesday). On that call, I’ll walk through: - What AEO / AISEO / GEO actually means (no fluff) - How we’re implementing it for 8-figure clients - What we’re doing internally across our own brands - How you can package this as a clean add-on offer - How to confidently explain it to clients without sounding like you’re guessing Live. Questions allowed. No “trust me bro” slides. 👉 If you want me to run the workshop: Comment AEO below. If there’s enough interest, I’ll drop the details later this week. 2026 is not the year to stay reactive.