In this episode of The Dept. Omar sits down with entrepreneur and personal brand powerhouse Jasmine Star for one of the most transparent and tactical conversations we’ve had on building an online business from scratch. Jasmine breaks down exactly what she would do if she had to start over today with no audience, no offer, and no marketing, just experience and a desire to serve. From “going crazy on social media” with consistency, to leveraging interest-based content, pinned posts, and DMs as the future of sales, she lays out a step-by-step blueprint for turning attention into trust and trust into revenue. If you’ve ever felt stuck, inconsistent, afraid to show up, or unsure what your “thing” is, this conversation will challenge you to stop overthinking and start executing.