How To Grow A Profitable Skool Community Without Building A Funnel Factory
Notes and takeaways from the 2025 Q3 Skool Games Winners 1-day in LA with Alex Hormozi Summary: This session is basically a Skool “advanced class” on three things: content, communities, and offers. On content, Alex explains that most people create “four-minute voice memo” content that should have been 30 seconds. The fix is structure and pre-thinking. Capture content in the most natural way (lives, calls, workshops), then edit for each platform. Start with volume so you get data, then squeeze that volume into fewer, higher-quality pieces over time. On communities, the theme is simplicity and leverage. Most small business owners and wellness providers are stuck in the same trap... Too many platforms. Too many funnels. Too many half-finished ideas. And then someone tells you to “make more content” on top of all that. The result is exactly what Alex described: Your content becomes that four-minute voice memo that should have been 30 seconds. You feel like you’re working hard and still not seeing steady growth. Let’s fix that. In this post I want to distill what was discussed and give you a simple way to think about: - How to create content that actually moves people without burning out - How to use one Skool live as a full content engine - Why the About page can beat a traditional funnel - When to use free, paid, public, private, and tiers - What really keeps people paying month after month All in plain language, so you can put it to work in your own Skool community. 1. Stop talking like a four-minute voice memo If you’ve ever listened to a long voice note and thought, “This could have been 30 seconds,” you already know the problem. Most creators hit record before they think. The fix is not to turn into a robot.