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2d (edited) • 😺 Skool
How To Grow A Profitable Skool Community Without Building A Funnel Factory
Summary:
This session is basically a Skool “advanced class” on three things: content, communities, and offers.
On content, Alex explains that most people create “four-minute voice memo” content that should have been 30 seconds.
The fix is structure and pre-thinking.
Capture content in the most natural way (lives, calls, workshops), then edit for each platform.
Start with volume so you get data, then squeeze that volume into fewer, higher-quality pieces over time.
On communities, the theme is simplicity and leverage.
Most small business owners and wellness providers are stuck in the same trap...
Too many platforms. Too many funnels. Too many half-finished ideas.
And then someone tells you to “make more content” on top of all that.
The result is exactly what Alex described:
Your content becomes that four-minute voice memo that should have been 30 seconds.
You feel like you’re working hard and still not seeing steady growth.
Let’s fix that.
In this post I want to distill what was discussed and give you a simple way to think about:
- How to create content that actually moves people without burning out
- How to use one Skool live as a full content engine
- Why the About page can beat a traditional funnel
- When to use free, paid, public, private, and tiers
- What really keeps people paying month after month
1. Stop talking like a four-minute voice memo
If you’ve ever listened to a long voice note and thought, “This could have been 30 seconds,” you already know the problem.
Most creators hit record before they think.
The fix is not to turn into a robot.
The fix is a simple structure:
- Decide the one point you want this piece to make
- Jot down 3 short beats to support it
- Hit record and talk like a human to one person
You still capture your natural energy.
You just stop wasting everyone’s time on the way to the point.
That alone makes your content feel sharper, more confident, and easier to repurpose.
2. Turn one weekly live into a full content engine
Instead of trying to plan, film, and edit separate videos all week, borrow this setup:
- Pick one live slot each week
- Inside that live, clearly mark that you’re about to “rip” a video
- Deliver 2–3 focused lessons as if they’re stand-alone YouTube videos
- Take questions between them
From that one session you walk away with:
- A live replay that builds parasocial connection
- Multiple long-form videos
- Dozens of shorts and clips for YouTube, TikTok, Reels
- Real questions that make your teaching more complete
You show up once.
Your team or your future self can slice it however you like.
It needs one reliable touchpoint that keeps trust high and keeps content flowing.
Most of the internet still thinks in funnels and long sales letters.
Look at the pages that convert the most people on earth: Amazon product pages.
They are not essays.
They are:
- Simple images
- A short video
- A few bullets that clearly state what you get
- Reviews and proof
Skool’s About page is built to function like that.
You do not need 20 sections, countdown timers, and three kinds of fake urgency, just a tight promise and a few bullets that earn the attention it takes to read them.
A useful rule:
Every bullet on your About page should be strong enough that, for the right person, that one bullet alone would justify the price.
If it is just “extra stuff,” it doesn’t belong there.
This alone can increase conversion without adding more “stuff” to your offer.
It also makes your life easier, because you are no longer trying to explain everything you know before they click join.
4. Free vs paid, public vs private, tiers vs simple
Here is the short version that came up again and again in that session:
- Free + public: Best for reach. Content can get indexed. People can peek inside before joining. Great for discovery and SEO, especially if you post value consistently.
- Free + private: Better conversion from “landed on your page” to “joined the group.” People commit to step inside. Useful for more sensitive topics.
- Paid community: Where the real work happens. Higher qualification. Less noise. People who are willing to show up and implement.
- Tiers: Helpful when they solve a real problem...
...such as:
- You need a lower entry price for community only
- You want a clear annual tier with extra value
- You want one simple premium tier for people who want more access
Not helpful when they are added just because tiers sound fancy.
One powerful pattern from the discussion:
Use a free community with tiers.
Let paid members talk about premium calls, live trainings, and wins right in front of the free crowd.
That social proof and curiosity can sell the upgrades for you.
You do not need three different Skool groups when one well-designed free group with tiers can ascend people naturally.
5. What really keeps people paying
Quick promises sell:
“90 days to lose X.”
“10 days to fix Y.”
However...
Big promises bring in more people and also give them more reasons to cancel after the promise window.
Retention comes from two places:
1️⃣ People stay for each other.
The community is the value. Connections, collaborations, support, and shared identity.
2️⃣ People stay for something that refreshes.
You gave them the system once. Now they stay for what expires and updates:
- New lists
- New templates
- New hot data
- New opportunities
Think of it as selling the printer on the front end, and the ink on the back end.
Your Skool courses, workshops, and playbooks can be the printer.Your ongoing community, fresh assets, and live calls can be the ink.
That is how you reduce churn without stuffing your classroom with more and more content people will never finish.
6. The quiet power moves most people ignore
A few details from that conversation are easy to miss and very powerful:
- Rotate pinned posts featuring “model citizens.”
Pin your members when they show up in the way you want the culture to feel.
The whole community learns by example.
- Remove bad-fit members who drain you.
One warning. Then they go.
If you dread seeing their name on a call, they are too expensive, no matter what they pay.
- Stop constantly rebuilding what already works.
Once something works, each extra tweak is more likely to break it than improve it.
Focus instead on order-of-magnitude questions:
- How can ten times more people discover this offer?
- What one thing am I willing to get great at for years?
That is where the big jumps come from.
If you are a small business owner, wellness provider, or service-based founder who wants a Skool community to act like a simple growth engine, not another job, this is exactly what we are exploring inside Explore WISE Skool Building.
We keep it simple:
- One community
- Practical uses for Skool
- Focus on visibility, referrals, and retention without turning your life into endless content chaos
If that sounds like the kind of help you want, this is your invitation.
Join this community and hop on a call to start the conversation.
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How To Grow A Profitable Skool Community Without Building A Funnel Factory
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