I watched Dirty Rotten Scoundrels in the theatre today. And I have not stopped thinking about one song since the curtain went up. “Give Them What They Want.” It’s sung by Lawrence, a smooth, silver-tongued con man who makes his living charming wealthy women on the French Riviera. His entire method is simple. He figures out what each woman is dreaming of, a prince, a hero, a fantasy, and he becomes it. He gives them what they want. And sitting there in the dark, I thought… oh no. He understands marketing better than most heart-centered entrepreneurs I know. Stay with me, because I promise this lands somewhere good. Here’s what I see all the time in our world of healers, coaches, readers, and creatives. We market what people NEED. “Heal your inner child.” “Rewire your subconscious patterns.” “Do the deep shadow work.” All true. All important. All the actual transformation. And almost nobody buys it. Because nobody wakes up at 2am thinking “I really need to rewire my subconscious patterns.” They wake up thinking “why can’t I charge what I’m worth” or “why do I freeze every time it’s time to promote my offer” or “I just want to feel excited about my business again.” That’s the want. The need is hiding underneath it. So we keep marketing the need, the audience keeps scrolling past, and then we conclude that marketing doesn’t work, or worse, that WE don’t work. Now, back to Lawrence. The reason he’s a scoundrel isn’t that he gives them what they want. It’s that he takes the jewelry and disappears. The want was bait. There was nothing behind it. You can speak to the want AND deliver the need. When someone joins my community because they want to create a beautiful oracle deck, and along the way they heal their relationship with their own intuition, find their voice, and finally believe they have something worth sharing… did I trick them? No. I met them at the door they were already standing in front of. Then I walked them into the whole house. The con artist and the honest marketer use the exact same first move. The difference is everything that happens after the yes.

Reclaim your time with simple systems for content creators. DIY strategies and optional done-for-you support so you can focus on being creative. Plan content. Organize tasks. Get time back. Creator Connections helps content creators, community owners, and solopreneurs simplify the backend of their business with simple systems, DIY tutorials, and optional done-for-you support. No live calls. No Zoom sessions. No new thing on your calendar. Everything here is self-paced, async, and built to work around your current schedule — not add to it. A 7-day challenge starts next week!

The way people are coming together and supporting our own VIP member @Katya McEwen is absolutely unbelievable. There are so many (something like 36) bonuses, and collaborators are coming out of the woodwork to offer premium access to their own memberships if you use their links!!! I know @Tiffany Noel Taylor is one and @Jen Hill Myers is another. @Diana Frank has her own bonus as well! And so does @Nathaniel Parant. @Victoria Gallagher has added a bonus, and so has our own moderator @Faith Adebayo ! If you are offering a bonus on top of Katya's please leave a comment below describing your own bonus and your affiliate link. Let's pull together to help Katya achieve her dream. I've never seen someone more determined - it really is inspiring, and she deserves this!

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What if we wrote ourselves into a different future? 🌱 There’s something quietly magical about gathering just to write our way into possibility. Not for clout. Not for clicks. But because putting words on paper feels like placing stones across a river—you can cross, and maybe someone else will follow too. 💫 I’ve started a little corner for this: Future Seeding Collective. A private space where writing is spiritual practice, not content creation. We rotate themes like ancestral echoes, seven-generations listening, and playful rebellion. 🌿 Some mornings begin with a simple seed ritual audio before typing begins. No pressure. Just showing up and trusting the flow. 😊 Does this resonate? 🤔 Sometimes I wonder if I’m the only one who dreams in metaphors instead of metrics… but then another person arrives. And another. And I don’t feel alone anymore. 🌟 Link here if you’d like to peek inside 🌻