Let’s say you got an agency. New agency… Existing… Doesn’t matter. You decide to “go SaaS.” Cool. You set up the software. Make a logo. In your mind, you think… “This is scalable.” And then you go out trying to sell it… …to everyone. Plumbers. Dentists. Realtors. Gym owners. Maybe even a guy selling candles from his van. (It’s a legit opportunity guys) You charge $97 a month. And you get, what… ten clients? That’s $970 in MRR. (And $40 in profit after refunds, churn, and therapy.) Oops! Immediately you realize a couple things: 1. You are on the “get new clients or die” hamster wheel. 2. You built the $1 model. Congrats. You’re in the bottom left box. — Now, let’s say you wise up. You find a niche. Maybe Realtors. (Geez people love Realtors… boring!) Anyway. You build them some automations, add a funnel, toss in some ad templates. Charge $297/mo. And land 50 clients. Cool. That’s $14,850/mo. Better. But it’s fragile. You’re still the tech guy/gal. You’re stuck managing logins, calendars, and Karen’s “urgent” email about lead quality. That’s the $15 box. Some traction. Not much leverage. — Now… Let’s talk about the other side of the quadrant. You take that same SaaS base… But instead of being a “software provider,” you become a marketing partner. You run proven campaigns. Clients don’t buy “software.” They buy outcomes. You charge $1,000–$1,500/mo. Get 15 clients. Boom. $15K–$22K MRR. Less chaos. More margin. Simpler delivery. That’s the $1M box. The Ad Franchise Model. — Now… imagine you nail a gap niche. Something available in every niche. Now… Is that challenging? Ya damn right! Unless you know the formula. 😏 But when you nail that gap… It’s really cool because… Your ads… Your automations… And your systems create predictable wins. Man it’s fun! And not to mention… Other agencies can’t even copy you. (The can try but you know the gap, they don’t) And if you wanna go to the moon like: