I've got a lot of thoughts, and there is probably a lot more going on in the call that we could address.. but but this is something i used on a similar offer Pain - so you've mentioned x,y,z.. - Out of curiosity... i mean... do you feel like you're showing up as yourself with the low energy (or whatever), do you think you're showing up as your best self? - and your best self.. what would that look like? high energy? etc.. (get a bunch of ammo) - continue to move through 4 horsemen... Future - and if you had (all the things from their best self description), how would that affect your life at work / home / relationships etc (looking for ammo in all facets of life.. finances are always a good one to link it to ROI) - what would you do if you had all those things - is that like the phase 1 of your goals, of your larger vision? - articulate the gap financial, in lifestyle, in relationships, in confidence, etc... - move on to cost of inaction - i like to personally link it to them NOT making the money they want. whenever i got that answer, i knew it was a guaranteed close.