Mastering Social Media: Speaking to the Lizard, Monkey, and Elephant Brains
Learn how to create engaging, high-impact social media content that resonates with all three parts of the brain â the lizard (instinct), monkey (emotion), and elephant (logic). Understand the psychology behind decision-making and how to apply it in posts that captivate, engage, and convert. âImagine thisâŚâ Youâre walking through a bustling marketplace. Vendors are shouting to grab your attention. One is yelling about a âLIMITED TIME OFFERâ (you glance). Another is juggling flaming sticks and making everyone laugh (you pause). Yet another has a well-organized table with glowing testimonials and clear pricing (you stop and think, âThis makes senseâ). Each vendor is speaking to a different part of your brain. The one shouting triggers your lizard brain â the instinct to act fast. The juggler appeals to your monkey brain, sparking curiosity and fun. The organized table speaks to your elephant brain, which processes facts and logic. The vendor that wins? The one that seamlessly combines all three. Social media is like that marketplace. To stand out, you must capture attention, engage emotions, and provide enough logic for people to act confidently. Step 1: The Lizard Brain â Grabbing Attention The lizard brain is all about survival and instinct. Itâs triggered by: ⢠Urgency (e.g., âLast chance!â). ⢠Scarcity (e.g., âOnly 3 left!â). ⢠Bold, intriguing statements. How to Apply: ⢠Start your posts with a powerful hook like: âYouâre running out of timeâŚâ âWhat if I told you this one thing could change your life forever?â ⢠Use countdowns, deadlines, or exclusivity: âDoors close in 24 hours â donât miss this!â Example Post Hook: âAre you still struggling to lose weight? Youâre not alone, but you can change that TODAY. Let me show you howâŚâ Step 2: The Monkey Brain â Sparking Emotion The monkey brain thrives on fun, novelty, and emotional connection. Itâs the part of the brain that responds to: ⢠Entertaining content. ⢠Stories that evoke feelings. ⢠Visuals that are eye-catching and memorable.