Just did a 3 week product launch that failed. Spent $590 on ads and got 193 onto a waitlist with 104 moving into a private Telegram group. We averaged $3 roughly per lead mainly from a retargeting campaign. We launched on the 14th to the Telegram group and waitlist + an existing email list of 5,000 and 0 people brought, even though they showed a lot of interest earlier in the launch. The offer is for a low-ticket recurring model using a Skool community. We started at $99/mo and thought it may have been a pricing issue so we dropped to $29/mo and still no one is buying. We are now running direct response ads to the Skool about page, and still no one has purchased - we have only spent about $100 on this campaign so far. We have 3 x campaigns running: 1 Retargeting, 1 lookalike and 1 cold audience interest, $20/day spent on each. Can anyone tell me why this launch may have totally bombed and no one is buying? I thought it could've been an offer issue but we did a survey early on and got 54 people from the audience to fill it out telling us what they're struggling with and what they want - and we gave them exactly that. But still, no one bought. Any help would be greatly appreciated on how to move forward from here. I'm at a loss. Happy to provide more info if needed

A lot of you in here try to tell the market what it wants with your offer, and ultimately try to force an offer that isn’t really desired down the market’s throat. You don’t know more than the market. You have to be putting money into ads, your funnels, and stress testing your sales process to ultimately read the data on how your offer is performing and make tweaks. The only way to discover what the market ACTUALLY wants is to exert stuff into the world.

Hey @Jason Wojo, I have 3 biz managers. 2 of them have two ad accounts. In the first biz manager both ad accounts are permanently disabled for no reason (there have been no ads running in either account) and I can’t create any new ad accounts because you can’t create new ad accounts while others are disabled. The second biz manager also has two ad accounts in it, one of which is permanently disabled (again for no reason, no ads running in there either), the other ad account is active, but I’m still not allowed to create new ad accounts because one of them is permanently disabled.. And my third biz manager has been disabled for about 2 years because Facebook reckons they couldn’t verify my identity even tho I sent off all my documents exactly as they asked and I have followed up multiple times now. So across 3 biz managers I only have one working ad account… Is there anything I can do about this that I haven’t already tried? So I can create ad accounts for clients etc Any help with this would be a godsend 🙏