Quick note about your offers…

A lot of you in here try to tell the market what it wants with your offer, and ultimately try to force an offer that isn’t really desired down the market’s throat.

You don’t know more than the market. You have to be putting money into ads, your funnels, and stress testing your sales process to ultimately read the data on how your offer is performing and make tweaks.

The only way to discover what the market ACTUALLY wants is to exert stuff into the world.

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