EDITORIAL: NEW GUITAR BRAND... BY GUITAR CENTER?
Any opinions in this post are solely mine and may not reflect the views and opinions of Omni Guitars. "Guitar Center CEO Game Dalporto says the retailer is going to build 'the best guitar that has ever been made.'" Umm, yeah... I'll believe when I see it and play it. Call me skeptical since I was not impressed when I had Guitar Center replace the Bendmaster bridge in my 1985 Westone Spectrum LX with a Floyd Rose (Bendmaster bridges are an extinct species). That guitar has not been the same since. Not only is Guitar Center setting up its own in-house guitar brand, but they are also asking guitar players for help. Dalporto continues, “We are about to do something insane. We are going to build a revolutionary guitar and guitar brand from the ground up. Guitars haven’t changed that much in the last 50 years, and we’re about to change that. We have something that nobody else has: a relationship with you. Our customers are incredible musicians. And we’re going to work with you in public, out loud, and share our designs, take your feedback, iterate, and make the best guitar that has ever been made." But just what do they mean by "take your feedback?" Guitar Center was kind enough to post their legal statement on TikTok: “By submitting your idea, design, suggestion or feedback (collectively, “Idea”), you affirm that your Idea is your original creation, and that any Idea submitted by you is wholly original and owned by you, and cleared for use by Guitar Center, Inc. (“Guitar Center”) without the need for additional licensing. "By submitting your Idea, you assign, transfer, give and relinquish to Guitar Center all right, title and interest in and to the Idea or any material based upon or derived therefrom for no consideration. Guitar Center may use and exploit, without any payment or attribution obligation of any kind, any Idea you provide to Guitar Center. “You waive any moral and similar rights you may have in such Idea. If requested by Guitar Center, you agree to execute and deliver all documents needed to confirm the assignment and transfer of your Idea to Guitar Center.”