Let me be real with you for a second. January is the hottest season of the year for fitness & health coaching… Yet most coaches won’t capitalize on it. Not because they’re bad at coaching, but because they’re making these 3 mistakes: 1️⃣ Gatekeeping information If people don’t see your knowledge for free, they won’t trust you enough to pay for 1-on-1 coaching. Free value builds authority. Paid support delivers accountability. 2️⃣ Teaching without storytelling Tips alone don’t convert. Your story does. When people hear your transformation (or your clients’), they think: “That’s me.” 3️⃣ Trying to sell directly on social media Social media is noisy. If you don’t move people into an email list or private community, they’ll forget you tomorrow. Fix these three things and January can be your biggest month ever. Watch the full video below 👇

Looks like we prefer human interaction over AI in certain situations 🤖🙅️ Scientists found that people are more likely to ditch AI-powered services when warmth is key, like at a hotel check-in. 🏨🤔 We think humans feel empathy and have genuine intentions to help. We don’t think AI or machines are empathic. However, where customers prefer efficiency, they're quite ok interacting with an AI bot. Researchers found: 1. People will use AI services 23.7% less compared to human services 📉 2. When seeking fun and entertainment, people will 29.8% less likely to stick with AI services 3. AI services were seen as 19.5% less warm than human staff The data is in and the results support what we believe that, "human connection matters a whole lot!" Do you prefer interacting with humans or an AI Bot? Source: ScienceDirect

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. . . However, Humans complicate it. Winning isn't about being perfect; it's about accepting our imperfections. It's about learning from our miss-takes. It's about consciously living life on your terms. Here's a simple guide to help you stay focused on what truly matters: ❌ Have 0 expectations ❌ Don't judge others ✅ Failure = Feedback ✅ Focus on your dreams ✅ To a child "Love = Time" ✅ Be gentle, kind, and compassionate ✅ Love, care, trust, and respect yourself Don't worry about other people's opinion and remember that fear is just a feeling, not a fact. Yeah, our brain makes stuff up as it loves 'completion' and will fill in the gaps with stories, most of which are disempowering. Remember, perfection is an illusion and Life is too short to chase something you can't catch — enjoy the journey, knowing there will be highs and lows, or ebbs 'n flows, which are all part of this thing called, LIFE!!

Selling course material is stupid, do this instead 👇 ⚠️ Warning: You may not like or agree with what I write here, but I promise it will make you more money if you implement this tactic. I don't sell information. I give it all away for free. ALL OF IT. Information has never been more free, abundant, and undervalued. So why try n sell it? Master @Frank Kern told me years ago that if I want to make a lot of money, I should first "prove to people you can help them by actually helping them." I took that to heart. Now? My FREE Skool community members get everything my low ticket ($197/month) & my high ticket (north of 5k) clients get, except for 1 thing... What's the thing? It's the only thing worth paying for! A service. An incredibly helpful service. I give everything (all my BEST course material + pdf's, recordings, etc.) away for free to my free Skool community members, and I reserve only my services for my paid members. Why? 100+ reasons. But here's one: How can I ethically withhold helpful information from people when I genuinely want to see them succeed ASAP? I can't. That'd be asinine. Which is why my free Skool community members get access to: 1) The same course materials my HT clients have access to. 2) The same links and resources my HT have access to. 3) The same workshops my HT have access to. 4) And yes... even the same group zoom coaching calls my HT attend! So then... what do my HT & LT clients get that my free members don't get? I already told you... A service! Your services can look like whatever you want them to look like, but here's what mine looks like: My low ticket clients get 5x small group sessions per week with my team & I where we help them grow their business quickly. Our service includes reviewing their Skool community, website, funnel, content, DM's, sales calls, etc. and giving them feedback to make everything better. My high ticket clients, on the other hand, get to work directly (1 on 1) with me & my team on Zoom (or IRL) for even quicker results.