🎥 Watch the Replay Here This was a good one! Here are the key takeaways: - Long-form → short-form: Record longer YouTube videos, then repurpose them into multiple short clips for better reach and efficiency. - YouTube intros: Get to the problem and promise fast. Skip long introductions and introduce co-hosts early. - CTAs: Don’t save the call-to-action only for the end—place it strategically throughout the video. - Instagram growth: Recreating viral reels in your niche works. Use trial reels, trends, and carousels to test what hits. - Thumbnails & hooks: Thumbnails should be eye-catching and clear, and intros should focus on what the viewer will gain, not who you are. - Branding decisions: Channel naming matters, but clarity and consistency are more important than perfection.

Ending the year strong 💪 🎥 Watch the Replay Here Key Takeaways: - Consistency > perfection Simple posting schedules and systems beat random motivation. - Structure creates content Clear content pillars turn ideas into consistent posts. - Free → paid needs clarity Workshops and communities work when the next step is obvious. - Views don’t equal conversions Every video needs a clear CTA and direction. - Clarity before complexity Nail the offer first, then build funnels and content.

Most coaches are doing everything… Posting daily Watching endless strategy videos Trying to “crack the algorithm” And still stuck. I just interviewed my mentor @Ted Carr, and we broke down what actually matters when going for your first $10K/month as a coach. Not in theory... in practice. It’s not about: ❌ More content ❌ Better branding ❌ Complicated funnels It’s about mastering content → conversations → clients. Content gets attention. Conversations build trust. Clients are the byproduct. Most coaches skip the middle step… and that’s why they struggle. We covered: Why content alone doesn’t pay the bills How to start conversations without being salesy What Ted sees top-earning coaches doing differently 🎥 Watch the interview here:

Let me be real with you for a second. January is the hottest season of the year for fitness & health coaching… Yet most coaches won’t capitalize on it. Not because they’re bad at coaching, but because they’re making these 3 mistakes: 1️⃣ Gatekeeping information If people don’t see your knowledge for free, they won’t trust you enough to pay for 1-on-1 coaching. Free value builds authority. Paid support delivers accountability. 2️⃣ Teaching without storytelling Tips alone don’t convert. Your story does. When people hear your transformation (or your clients’), they think: “That’s me.” 3️⃣ Trying to sell directly on social media Social media is noisy. If you don’t move people into an email list or private community, they’ll forget you tomorrow. Fix these three things and January can be your biggest month ever. Watch the full video below 👇

Over the weekend at the Ireland Mastermind, I asked a bunch of Skoolers one simple question: “What’s been your biggest takeaway so far?” What I loved is how similar the answers were, even though everyone was at different stages in their business. Here are some of the biggest lessons that kept coming up: 🔥 1. Community creates breakthroughs Everyone said the same thing: being surrounded by people on the same mission instantly raises your standards. 🔥 2. Simplicity is the cheat code Most people realized they didn’t need more complexity… They needed less. One offer. One funnel. One community. That alone can take you to $10K/month. 🔥 3. Skool is the easiest way to monetize your knowledge A lot of people said seeing real examples of Skool groups earning $10K–$100K+/month gave them clarity on what’s possible. 🔥 4. Proximity builds belief When you’re around winners, it becomes impossible to keep limiting beliefs alive. I recorded a little “street-style interview” with different attendees. @Goose Dunlavey @Lexy Moore @Navreet Pabla @Sam Bragg 👉 Watch the recap here.