I've spent 3 years watching founders make the same mistakes on LinkedIn. Here's what separates beginners from the people actually making money here: Beginner Mindset: 1. Posts whenever they feel like it 2. Tries to appeal to everyone (appeals to no one) 3. Hides behind a perfect image 4. Quits after a month of "no results" 5. Jumps on every viral trend 6. Slides into DMs with a sales pitch 7. Leaves lazy comments like "Great post!" 8. About section reads like a boring resume 9. Complains about the algorithm 10. Waits until everything is "perfect" 11. Compares themselves to massive creators 12. Tries to sound like an expert 13. Disappears after a few posts flop 14. Headline: "Founder at Company XYZ" Expert Mindset: 1. Plans content in advance (even just a week) 2. Speaks directly to their ideal customer 3. Shares failures and what they learned 4. Commits to 6-12 months minimum 5. Focuses on delivering consistent value 6. Builds real relationships before selling 7. Adds thoughtful insights in comments 8. About section tells a story + clear CTA 9. Knows consistency gets rewarded 10. Knows you become ready by doing 11. Only compares to their past self 12. Shares what they're actively learning 13. Keeps showing up regardless of likes 14. Headline: "I help [audience] achieve [result]" Mindset is the difference here. I'm probably one of the simplest guys you'll meet, but I've stuck with this for years. You can too. PS. How many of the 'EXPERT LABELS' are you currently doing? I'm currently at 14/14 but some days I feel more like a 7/14 haha. Let me know below what you're at.

I've been posting content, creating digital products, and working 1:1 w/ clients on LinkedIn for 1.5 years. But the first 365 days, I didn't do anything besides build my audience, create epic content, and nurture through value. I focused on building an audience first, then sold later. Here's how you can do exactly that: 1. Post 4-7x/week on LinkedIn. 2. Funnel your audience to your optimized profile. 3. Lead everyone to the direction of your free stuff. 4. Build your paid offers and upsell in emails. 5. Stay consistent with the audience-first approach. If you go STRAIGHT to selling like crazy, launching new products every other month, your audience literally won't have time to get value from your paid stuff. Go with the value-first approach, then optimize your paid offers. Below this post, let me know the following so I can maximize the value in this community: 1. Are you already selling a product/service? If so, is it doing well? 2. Are you selling low/medium/high ticket? Which one is doing best? 3. Are there any struggles you're having with selling? I will note your answers and build towards our roadmap! P.S. My apartment is a MESS. Packing up for the next one haha.