Mar 14 • 💬 Chat
Tip of the day 3/14 ⬇️ Appeal to ONE PERSON
I've spent 3 years watching founders make the same mistakes on LinkedIn.
Here's what separates beginners from the people actually making money here:
Beginner Mindset:
1. Posts whenever they feel like it
2. Tries to appeal to everyone (appeals to no one)
3. Hides behind a perfect image
4. Quits after a month of "no results"
5. Jumps on every viral trend
6. Slides into DMs with a sales pitch
7. Leaves lazy comments like "Great post!"
8. About section reads like a boring resume
9. Complains about the algorithm
10. Waits until everything is "perfect"
11. Compares themselves to massive creators
12. Tries to sound like an expert
13. Disappears after a few posts flop
14. Headline: "Founder at Company XYZ"
Expert Mindset:
1. Plans content in advance (even just a week)
2. Speaks directly to their ideal customer
3. Shares failures and what they learned
4. Commits to 6-12 months minimum
5. Focuses on delivering consistent value
6. Builds real relationships before selling
7. Adds thoughtful insights in comments
8. About section tells a story + clear CTA
9. Knows consistency gets rewarded
10. Knows you become ready by doing
11. Only compares to their past self
12. Shares what they're actively learning
13. Keeps showing up regardless of likes
14. Headline: "I help [audience] achieve [result]"
Mindset is the difference here.
I'm probably one of the simplest guys you'll meet, but I've stuck with this for years.
You can too.
PS. How many of the 'EXPERT LABELS' are you currently doing? I'm currently at 14/14 but some days I feel more like a 7/14 haha.
Let me know below what you're at.
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Tip of the day 3/14 ⬇️ Appeal to ONE PERSON
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