Hey all, I've been thinking about the possibility of this happening and I've formed a theory which makes a lot of sense (and might actually be true) I'm not a massive fan of Iman, but I'm aware that he recently shared on social media that he made one of the largest investments of his life and that it was into a software company. Firstly, let’s understand WHY Iman Gadzhi would do this. 👇 1. Shifting from crap info products Iman has made a significant portion of his wealth through selling courses to his audience, but they’ve also led to criticism and diminished his authority. There's a growing perception among younger audiences that courses are outdated or less valuable. With Iman investing in software, it aligns more with the image of a “sophisticated entrepreneur” rather than a "course seller" — which Iman wants to shift from. 2. Appeal of the SaaS Business model we all know that software businesses are higher leverage than info, mainly due to their exit potential (10-15x earnings) AND consistent recurring revenue software also typically has low operational costs and high profit margins after its initially built. In this case, skool’s infrastructure already exists so he won’t need to invest large amounts of money in actually building the product. 3. Personal Brand Synergy most of Iman's followers are interested in building businesses. Iman can promote skool as the solution to starting your first business (this is the same marketing angle Alex Hormozi has used to shift skool’s perception as a platform) he’ll also have a dual revenue stream, being able to have his existing courses on skool as well as earning through the platform’s revenue. he could be planning to offer his courses for free as a value-add to his software businesses, positioning himself as more of a “innovator” than a course seller. 4. The Vision Iman recognizes the potential for Skool to become one of the dominant community-building softwares in a rapidly growing shift toward online communities.

Yesterday a client of mine was over for a class non- swimming related. When he left he thought he got everything but he left his phone at my house. It was already late so the next day I called him to find his phone at my house I found it and he has his phone now.

I usually spent the first 10-15 minutes reading eMails in the very early morning (4:30am) from a selected few newsletters and heavy weights in the domain I want to improve. This morning 𝗮 𝗼𝗻𝗲 𝗺𝗶𝗻𝘂𝘁𝗲 𝗿𝗲𝗮𝗱 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝘁𝗼𝗼𝗸 #1𝘀𝘁 𝗽𝗹𝗮𝗰𝗲. 🥇🏆 And not coincidentally it was from Alex Hormozi's Mozi Money Minute. If you have missed it - or you have not subscribed - 𝗶𝘁 𝘁𝗿𝘂𝗹𝘆 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝘀 𝗼𝗻𝗲 𝗺𝗶𝗻𝘂𝘁𝗲 𝗴𝗲𝗺𝘀. Here you go: 𝗠𝗼𝘇𝗶 𝗠𝗼𝗻𝗲𝘆 𝗠𝗶𝗻𝘂𝘁𝗲: 80% 𝗱𝗿𝗼𝗽 𝗶𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 😱 …𝘁𝗵𝗲𝗻 𝗮 5𝘅 😜 We recently had one of the top converting communities on Skool drop their conversion by 80%. What they did: 𝗿𝗲𝗺𝗼𝘃𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝘃𝗶𝗱𝗲𝗼 𝗼𝗻 𝘁𝗵𝗲 𝗮𝗯𝗼𝘂𝘁 𝗽𝗮𝗴𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 “𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗼𝗼 𝗯𝗶𝗴 𝗮 𝗿𝘂𝘀𝗵 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗮 𝘃𝗶𝗱𝗲𝗼.” 𝗧𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝘄𝗿𝗼𝗻𝗴, 𝗼𝗯𝘃𝗶𝗼𝘂𝘀𝗹𝘆. 𝗧𝗵𝗲𝘆 𝗽𝘂𝘁 𝗶𝘁 𝗯𝗮𝗰𝗸 𝘂𝗽 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱. 🚀 This worked for us too. Seeing how powerful the video was (almost nothing else affects conversions 5x), I went to work on trying to beat our control video at Skool.com/games. We ran 100,000 clicks to the page with a new video and got a 𝘀𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 20% 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝗽𝗮𝗴𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 🥳💪🏼 𝗠𝗼𝗿𝗮𝗹: most people don’t watch the video, read the testimonials, or the FAQs. 𝗕𝘂𝘁…𝗧𝗛𝗘 𝗕𝗨𝗬𝗘𝗥𝗦 𝗗𝗢. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗳𝗶𝗿𝗲. 🔥 𝗔𝗻𝗱 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗹𝗶𝗴𝗵𝘁 🕯️𝗼𝗻𝗲 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗯𝘂𝘆𝗲𝗿. Make your page for the buyers, not everyone. And the buyers will reward you. Put the video back up. Add the FAQs. The right people read them.

Since 𝗟𝗲𝗮𝗱𝘀 is a (forever) recent topic, I'm adding this post as a summary that was once done by Alex Hormozi and curated by @Alexi Drouin within the community. A Sales funnel is a list - 𝘁𝗵𝗲 𝗰𝗲𝗻𝘁𝗿𝗮𝗹 𝗽𝗹𝗮𝗰𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗮𝗰𝘁𝗶𝗼𝗻 - representing potential customers' journey from awareness to purchase. The place where money 💰 is either earned or lost, depending on how well you manage it. ‼️ 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 ‼️ 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗳𝘂𝗻𝗻𝗲𝗹, 𝗶𝗻 𝗰𝗮𝘀𝗲 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗲𝘃𝗲𝗿 𝗶𝗻 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝘀𝗲𝗹𝗹. But wait, I don't have a list?! 🥁 ...𝗗𝗥𝗨𝗠 𝗥𝗢𝗟𝗟 𝗣𝗟𝗘𝗔𝗦𝗘... 🥁 𝗛𝗘𝗥𝗘 𝗜𝗦 𝗧𝗛𝗘 𝗤𝗨𝗜𝗖𝗞𝗘𝗦𝗧 𝗪𝗔𝗬 𝗧𝗢 𝗕𝗨𝗜𝗟𝗧 𝗔 𝗦𝗔𝗟𝗘𝗦 𝗙𝗨𝗡𝗡𝗘𝗟 𝗔𝗡𝗗 𝗙𝗜𝗟𝗟 𝗜𝗧 𝗪𝗜𝗧𝗛 𝗖𝗢𝗡𝗧𝗔𝗖𝗧𝗦. 1. Your 𝗽𝗵𝗼𝗻𝗲 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝘀. If you have an 𝗶𝗣𝗵𝗼𝗻𝗲, you may find your contacts here: https://www.icloud.com/contacts/. If you have an 𝗔𝗻𝗱𝗿𝗼𝗶𝗱, you may find your contacts here: https://contacts.google.com/. Either way, pull out your phone, go to the Contacts app, and there you'll find hundreds of warm leads! You can either call them or text them. 2. Your 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 friends. You should find them here: https://www.facebook.com/friends/list. Just send them a quick message or voice note. 3. Everyone who follows you on 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺. You should find them here: https://www.instagram.com/YOURHANDLE/followers/. Copy and paste that URL, and change "YOURHANDLE" to your Instagram handle. 4. Everyone who follows you on 𝗫/𝗧𝘄𝗶𝘁𝘁𝗲𝗿. You should find them here: https://x.com/YOURHANDLE/followers. Copy and paste that URL, and change "YOURHANDLE" to your X handle. 5. Your 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 connections. You should find them all here: https://www.linkedin.com/mynetwork/ 6. Everyone you've ever 𝗲𝗺𝗮𝗶𝗹𝗲𝗱. If you use Gmail you should find them here: https://contacts.google.com/other