Copyskills is the only community for Global South copywriters (even though we have members from all around the world.) We help Global South copywriters master their craft and work with better clients. Our community is designed to be remote and asynchronous. Meaning, writing and screen share videos are the primary way we communicate. NO 3 am coaching calls. NO 100s of videos to watch. YES ask a question and get an answer in minutes. Copyskills is not built around an individual guru or coach. While our community has expert coaches, we learn from anyone who can help us get better. For those of you who want more help than Copywriting Launchpad provides, I'm going to leave some quick links so you can learn more about what we offer. Free stuff: - Copyskills YouTube channel - Minority Copywriter Summit Coaching ($14-$183): Copyskills Coaching - Pay as you go coaching. No subscriptions and no rebills. Buy as much coaching as you want. When you want more, buy more. It's that simple. You get 100% asynchronous coaching and support so you don’t have to wake up in the middle of the night for coaching calls or waste hours watching call recordings. We'll answer all your questions about running a freelance copywriting business so you can get clients and service them like a professional. You'll get unlimited feedback on your copywriting so you can get client results like an experienced copywriter. Plus, guest workshops from the best copywriters and marketers in the world. And an engaged community full of supportive copywriters helping each other win. Entry-level products ($1-$50): The Business of Copywriting - Every checklist, script, template, and tool you need to run a profitable freelance copywriting business.

Time stamps: 0:00 Part 1: What can you expect from this workshop 8:55 Part 2: How to avoid the spam folder 19:24 Part 3: How often to email 26:43 Part 4: How to never run out of email ideas 45:04 Part 5: How to get your emails opened 1:02:53 Part 6: What your emails should look like 1:13:17 Part 7: How to edit your emails 1:22:39 Part 8: How to get more clicks 1:32:28 Part 9: How to do an email launch/promotion 1:44:59 Part 10: How to write cold emails that get replies 2:02:31 Conclusion 2:14:03 Q&A

When you work with founders / business owners, they're the ones signing the cheques. They are handing over their own hard-earned money. Every invoice they pay, they feel it in their bones, especially if the invoices are large enough. It's not the same when you work with SMEs and larger companies. The end user is sometimes not even the one who approves your project; someone in the procurement department does that. And they aren't the ones who pay you; accounts payable does that. And while there are procedures in place to avoid wasteful spending, at the end of the day, it's not their money. It's the company's money (even though you'll sometimes deal with people who act like it is.) The best part about all this is every department has a budget. And they have to spend that budget every year. Because if they don't, at the next annual budget planning meeting, theirs will get cut for next year. This is why, when working for corporations aka “real businesses”… not coaches, consultants, and course creators… you can charge stupid numbers like $20,000/month to write their company newsletter. Yes, you have to be good. Yes, you'll be doing more than writing words in Google docs. But you'll be doing the same amount of work course creators will only pay $2,000-$5,000/month for.

Time stamps: 1:37 The "Just do it" mentality 2:49 A great writing exercise 3:41 Mindset for outreach 6:57 Conclusion

Time stamps: 0:00 What you can expect from this workshop 5:10 Where the ideas come from 22:05 Going from one idea to 10+ posts 28:05 Creating content isn't the same as growing a platform 33:22 Multimedia tools even a monkey can use 39:38 Graphics and video for social media 50:10 How to make direct response memes 1:01:04 Should you use swipefiles and templates? 1:12:09 Building your content marketing team 1:32:19 Conclusion and the next steps 1:35:04 Q&A