Here's my 32-word or less comment: "Ian Traynar. Self-Concept Coach. I help people stuck in repeating behaviour patterns reorganize how they see themselves—widening scope, recategorizing experiences—so lasting change becomes natural, not forced." [Website is currently being upgraded]

Hey all - important announcement for the month of January here at GenAIU. In my opinion (and I know I'm not alone)... If you're going to pick ONE tool to master this year, it's Claude. Not five tools. Not hopping between ChatGPT, Gemini, Perplexity, and whatever dropped last week. It's fine to use the other tools too. I do, and use all the tools I just mentioned every week, too. But lately as I've been going deep into Claude Code... it's become apparent, this is the tool I recommend everyone master if they are an AI-native agency or business operated. That's why this month, to start 2026, we're going deep and building real skills, real workflows and real business applications with Claude. Then you can apply that mastery everywhere else and pair Claude with other platforms to get even more out of it. Claude is different. And Claude Code is a beast by itself. Yet... Most people haven't even touched Claude Code. Haven't built a single artifact. Haven't set up projects or custom instructions. They're scratching the surface of the most powerful tool available. That's fine, if you're OK with being average. But if you're already using Claude or see others crushing it with Claude and feel stuck, then you're going to want to join this sprint. Also, I'm not here to sell you on the benefits of using AI in your business with this. You're probably already using a number of tools and by now if you've seen how we operate at GenAIU, have some understanding of why we are focusing on just one platform each month. That's why we're choosing Claude. It's a no-brainer. Why? Because Claude isn't just another chatbot. It's the backbone layer of your AI engine. Sales. Marketing. Operations. When you actually master it, you're not "using AI." You're actually building with it. One tool. Deep mastery. That's where the leverage is. This spring will last 4 weeks. 4 weeks. 8 workshops. January 6-29. Me and you in a group setting. Building. Tuesdays @ 10am CST: Claude Deep Dives Projects. Artifacts. Custom instructions. Claude Code. The capabilities most people ignore that create the most leverage.