1. where do i get stock footage videos (i mean do we need to get the paid stock footage site subscriptions or make it with free sites how important is that?) 2. do stock footage ads work now? (i am in contractor niche..it feels cognitively expensive for me to believe stock footage voiceover ads work)

Hey guys, thinking of choosing to provide lead gen services to waterproofing companies. I have experience working for one and noticed a lot of people like to call to book a quote instead of submit a form. They sometimes also directly email enquires. For example, they’ll literally copy and paste the email on the contact page and write an email from the app manually rather than clicking the email hyperlink on the contact page that would automatically open their email app, which would allow for easier tracking. I’m curious on the best way to approach tracking results for phone call and email leads. When I did some marketing for the company I worked at, the phone rang a lot more which is how we knew the ads were working but was really hard to track ROAS. In fact I couldn’t even track ROAS, with the way the company had things set up. Any pointers?

Hey everyone, I'm in high school and I'm currently building a digital marketing agency focused on local businesses I have switched niches once already because they really didn't need lead gen if you know a niche that you could refer me to that would be awesome. Also right now I'm at 0 clients and my primary acquisition method is cold calling. My goal is to get to $10k/month in revenue as quickly as possible while building something legitimate with case studies and long-term clients. My current plan is: - cold calls everyday when I'm not working at my 9-5 For those of you who have already reached $10k/month: If you were starting over from 0 today, what would you focus on? What would you stop doing? And what do you think is the biggest bottleneck between 0 and $10k/month that most beginners don't see? I'd appreciate any honest feedback.

We're running SAAS for HVAC agencies and struggling with cold outreach a lot, any tips on how to source leads? Main issue is getting to the decision maker

I need some help/advice. This week we started doing in-person cold sales to try to validate our offer. We went on Google Maps and created a nice route of businesses to hit up so we could pitch them. However, since we’re targeting plumbers, about 90% of them have their businesses registered to their home addresses. It feels weird to go knock on someone’s home door because their spouse or kids could answer. What we did instead is notate those businesses and then created a physical care package that we dropped off on their door. It’s still too soon to know if this worked and the sample size is still too small. We’ve only been able to talk to 1 business owner and 1 receptionist. There was another business that had no one inside and their doors locked. At this point it’s a far drive to get to the next city to repeat this process for. I’m creating the list of electricians today to hit up tomorrow, but it looks like it will be the same trend. So with that in mind, my question is how are others going about their in-person cold sales to actually talk to home service businesses? How do you get past the gatekeepers? Is there something else we can do before running ads to validate?