Hey guys, thinking of choosing to provide lead gen services to waterproofing companies. I have experience working for one and noticed a lot of people like to call to book a quote instead of submit a form. They sometimes also directly email enquires. For example, they’ll literally copy and paste the email on the contact page and write an email from the app manually rather than clicking the email hyperlink on the contact page that would automatically open their email app, which would allow for easier tracking. I’m curious on the best way to approach tracking results for phone call and email leads. When I did some marketing for the company I worked at, the phone rang a lot more which is how we knew the ads were working but was really hard to track ROAS. In fact I couldn’t even track ROAS, with the way the company had things set up. Any pointers?