Horrific Deliverability Insights Down from 95%+ a year ago
Anyone else getting smoked like this on deliverability right now? A year ago this account was 95%+ inbox everywhere. Now Google is still clean, but anything labelled “Other ESP” is literally 0% inbox / 100% spam with the same domains, same copy, same volume. Benchmarks say we should be able to hold 95%+ inbox placement if our list, infrastructure and sending patterns are dialled in, so clearly something in my setup (or these providers) has changed and I’m missing it. If you’ve been through this, how did you claw your way back? - Did you migrate everything to Google/Microsoft only? - Change warmup tools or DNS settings? - Adjust volume, ramp, or copy style for specific ESPs? Would really appreciate any step‑by‑step breakdowns, tool recommendations, or “do THIS, not THAT” lessons from people who’ve actually fixed this recently. Happy to share what I’m testing now and report back so the whole group can harden their deliverability.