Booth Staff Training: The difference between "winning" and "losing".
Don't take my word for it. Take Mark Cuban's word for it. =) Booth design turns heads, but booth staff win deals! Train these 10 habits and watch conversations turn into pipeline. ๐ญ) ๐ฆ๐ฒ๐ ๐ผ๐ป๐ฒ ๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐ผ๐ฏ๐ท๐ฒ๐ฐ๐๐ถ๐๐ฒ. Leads? Meetings? Awareness? Pick one. Align everything to it. ๐ฎ) ๐ก๐ฎ๐ถ๐น ๐ณ๐ถ๐ฟ๐๐ ๐ถ๐บ๐ฝ๐ฟ๐ฒ๐๐๐ถ๐ผ๐ป๐. Warm greet. Eye contact. Confident energy. Invite, donโt ambush. ๐ฏ) ๐ ๐ฎ๐ธ๐ฒ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ณ๐น๐๐ฒ๐ป๐ฐ๐ ๐ป๐ผ๐ป-๐ป๐ฒ๐ด๐ผ๐๐ถ๐ฎ๐ฏ๐น๐ฒ. Quick refreshers, micro-quizzes, role-plays. Confidence builds trust. ๐ฐ) ๐ฆ๐ต๐ฎ๐ฟ๐ฝ๐ฒ๐ป ๐ฎ ๐ฏ๐ฌ-๐๐ฒ๐ฐ๐ผ๐ป๐ฑ ๐ฝ๐ถ๐๐ฐ๐ต. Short, relevant, conversational. Practice until it feels natural. ๐ฑ) ๐ช๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐ผ๐ฏ๐ท๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐. Listen first. Clarify. Answer with proof, demos, data, examples. ๐ฒ) ๐จ๐๐ฒ ๐ผ๐ฝ๐ฒ๐ป ๐ฏ๐ผ๐ฑ๐ ๐น๐ฎ๐ป๐ด๐๐ฎ๐ด๐ฒ. Uncross. Face visitors. Hands visible. Phones away. ๐ณ) ๐๐ฎ๐ฝ๐๐๐ฟ๐ฒ ๐ฒ๐๐ฒ๐ฟ๐ ๐น๐ฒ๐ฎ๐ฑ (๐๐ถ๐๐ต ๐ฐ๐ผ๐ป๐๐ฒ๐
๐). Log notes, next steps, and owner, on the spot. ๐ด) ๐ฅ๐๐ป ๐ฎ ๐บ๐ผ๐ฐ๐ธ ๐ฏ๐ผ๐ผ๐๐ต. Simulate rushes, curveballs, and lull tactics. Give fast feedback. ๐ต) ๐ฃ๐ฟ๐ผ๐๐ฒ๐ฐ๐ ๐ฒ๐ป๐ฒ๐ฟ๐ด๐. Rotations, hydration, micro-breaks. Fresh beats frazzled. ๐ญ๐ฌ) ๐๐ฒ๐ฏ๐ฟ๐ถ๐ฒ๐ณ ๐ณ๐ฎ๐๐. What worked, what didnโt, what to change. Implement improvements at the next show Training isn't a โnice to have. Its a must have. What did I miss regarding booth staff training? Side note: as you can see this video was created via Sora. Mark Cuban and I aren't really BFF's.