The homepage doesn’t push visitors clearly toward booking. What I usually see on booking sites - The hero section talks about the business, not the result - The booking button is small or hidden - Too many services are listed with no priority - No clear reason to book now Why does this hurt conversions? Visitors don’t want to explore. They want to quickly understand what service is offered, who it’s for, and how to book If that’s not clear in the first few seconds, they leave. What I would fix first (priority order) 1. Rewrite the hero headline to include: service + who it’s for + benefit 2. Add one main CTA: Book Appointment or Schedule Now 3. Highlight only ONE primary service above the fold 4. Add trust proof near the booking button (testimonial, badge, or short credibility line) Example improvement Hero idea: Professional home inspections for buyers and sellers—book your inspection in minutes. CTA: ✔ Book Inspection ✔ Schedule Appointment Rule: If a visitor can’t understand what to book and how to book within 5 seconds, the page is leaking leads.