Most people are playing with AI. Very few are using it to get paid. This video breaks down the real gap—and it’s not tools, prompts, or tech skill. It’s where you apply AI and what problem you attach it to. If you’ve felt like: • AI looks powerful but hasn’t moved your income • You’re busy “learning” but not compounding anything • Everyone else seems ahead while you’re still testing tools This will recalibrate how you think about leverage, systems, and what actually converts into revenue. No hype. No theory. Just the frame that separates dabblers from operators. 👉 Watch the video 👉 Drop a comment under it with your biggest takeaway 👉 Subscribe to the channel if you want more breakdowns like this Consume less. Run better plays.

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

Hey Everyone, I'm sending this late night and making the post before we have to wake up super early and I forget or don't have time to post this as we run out the door to the airport. Something kind of ODD happened to me last week, and I though I'd share a surprising L I took and how we shook it off quickly and turned it into a W. We recently helped a franchise client in the massage and facial industry generate over 100 reviews in just 60 days using our system. Sounds like a huge win, right? But here’s the curveball: they canceled. Not because the system didn’t work — it worked too well. But their internal service and operations didn’t match the reputation we helped them build. 🔎 Here’s what happened: - The reviews flooded in. - Their visibility skyrocketed. - But their star rating stayed flat… because the customer experience didn’t improve. 👀 What we learned: - You can generate attention and traffic with reviews. - But you can’t paper over a broken process. - A review system is only as powerful as the experience it reflects. ⚙️ What we’ve changed: We now set stronger expectations with clients from day one: “Our system drives reviews. Your job is to earn 5 stars.” That simple shift has made all the difference. Compound that with our Review Rush strategy that is taking off this summer 🚀🚀🚀 ( I typed these and put them in not AI, but it did add the others lol ) and I quickly shook it off and moved on. And while I was here I started to document things and instead of keeping it internal, I stopped recording and decided to carve out some time and record the simple process of our Review Rush strategy and how you can close 10 new clients in 10 days. WANT ACCESS? If you want a deal on it the program type "RUSH" in the comments below and I will hook you guys up later this week at a special rate JUST for this Skool group! IMPORTANT NOTES - I recorded the training for you in the early mornings on vacation here in Mexico City while my family slept, or on rainy days, so it's going to be delivered a little different than usual.