I want to hear about everyone's wins this week. What went well?

Hey all! This comes up quite a bit. I've had a few PMs in regards to direct-to-seller and here's my two cents. Move to direct-to-seller when you can evaluate a deal in under 10 minutes. Not before. You need to analyze 100s of deals before you go direct to seller. Here's why that threshold matters. Direct-to-seller isn't a deal-finding strategy — it's a lead amplification strategy. It takes whatever deal-analysis skill you already have and puts more opportunities in front of it. If you can't recognize a good deal fast enough to act on it, the leads are useless. Motivated sellers don't wait around. I learned this the hard way. I ran four direct-to-seller channels at the same time before I had that fluency built — direct mail, SMS, PPC, cold calling. Spent $20,000 on PPC alone. Got 35 leads. Followed up on zero, because I couldn't evaluate them fast enough to be confident enough to move. The on-market phase isn't a consolation prize while you save up for campaigns. It's where you build the skill that makes any lead channel worth the spend. Analyze one deal a day on the open market until you can pull up a listing and know in 10 minutes whether it's worth running a full underwrite. Once you're there, go direct-to-seller. Your conversion rate will be completely different. Happy to talk through what that daily analysis practice looks like if it's helpful. We just had a fun data analysis call on a on market flip and also a commercial mix use deal. Come by next week to analyze more!

I've said this once and I will say it again - focus on ONE maybe TWO action items in a short 30 day span can change your life. It could be analyzing a deal or submitting offers - but our brains trick us to think we are doing more than we actually are doing. Here's a scorecard to track something in your life to ensure you're actually doing it. Real Story; I helped a colleague a week ago who told me "I am making A LOT of offers" - so I challenged it. We walked down what he did in 30 days. His "a lot of offers" was 2 offers in 30 days and they were distressed properties. Ratio of offers accepted on distressed is 1/20 for MLS deals typically. I wen through this exact scorecard. Feel free to use it to your benefit. There's a how to video as well! PICK SOMETHING to do this month or even 7 days. Can you do that one thing consistently for 7 days? Get after the week and happy Monday! https://docs.google.com/spreadsheets/d/1aM8UCYJji5GYJXSTWg_hridRwoRQ0TPgFfZS-V8zlE0/edit?usp=sharing

By Popular Demand! here we go! See y'all Monday.

I wanna hear how everyone is winning right now! Post it in the comments!