If you're new here, you might not know that my main community is actually called the "Your Best Course" Build Lab, and it's where I help people create stand-out courses. The work that I do there is based on my experience as an award-winning educator with a Master's degree in education and more than 25 years of experience in curriculum and course design. After working with me, this is what people say: ⭐️"I would recommend Shannon to anyone who wants their course to deliver real results for your students and to have a course you can feel confident and proud of.” - Elizabeth ⭐️"The Your Best Course Intensive Program I recently attended with Shannon surpassed all my expectations!" - Julie ⭐️"Shannon’s course is that Shannon teaches you the exact structure and important components of a high quality course that will actually give your students a path to success" - Marija ⭐️"The Your Best Course Intensive Series is the best thing I've done for myself in a long time. It surpassed all my expectations" - Theresa ⭐️"I can't imagine every writing a course again without Shannon!" - Jan ⭐️"Shannon has been an amazing coach throughout the journey of building my Membership site. She offered such great advice, always steering me towards decisions that made the process smoother and perfectly aligned with what my ideal customer would love. Her guidance was not just professional but felt personal and supportive, like having a friend who truly gets what you're aiming for. I'm so grateful for her help and couldn't have done it without her!" - Lesley 🙌 If you'd like to have an expert educator walk beside you guiding you through the step-by-step decisions you need to make to create an impactful course that helps you scale your business, then join me over in the Build Lab. You won't regret it! Join Premium today and get a one hour coaching session with me (value $175) to get your course headed in the right direction immediately. Offer ends at midnight Eastern today!

You've probably heard the name @Katya McEwen recently because she just pulled off an epic summit and is now on a mission to win the next Skool games! On Thursday, she is sharing how she made $8580 in 6 weeks in a CLASSIFIEDS masterclass. Check out the calendar for the exact time in your time zone. This is what Katya says: THIS is why your product is not converting 😈 ➡️ You ran the webinar. ➡️ Then the 5-day challenge. ➡️ Then the freebie with the 7-email nurture sequence. ➡️ Then the “value-packed” masterclass with the pitch at the end. ➡️ Then the social proof stack. ➡️ Then the bonus bundle. ➡️ Then the early bird urgency. ➡️ Then the countdown timer. ➡️ Then the “maybe I need to niche down more” spiral. At no point did anyone say: “Hey. Every single one of those was designed to inform people. And information does not convert.” It’s like describing the most beautiful house someone’s ever seen — every room, every detail, every glowing testimonial from people who live there… …and then asking them to sign the mortgage before they’ve ever stepped inside. You’ve been trying to sell the leap. Mini-Project Magic™ makes the leap unnecessary. One 90-minute live experience. Built around your method. Your audience moves through something real. Feels the shift. Gets the result in their own body — not in someone else’s testimonial. By the time you make your offer, they’re not deciding whether to trust you. They already know what you deliver. Because they just lived it. I made $8,580 in six weeks on Skool with exactly this. Come see the real numbers, the real timeline, and the exact framework — live. Mini-Project Magic™: Build the One 90-Minute Experience That Turns Rooms Into Revenue. You leave with your own Mini-Project idea and a clear path to monetise it. 🎟️ Free. Live. No BS. 👇 Grab your spot This is my personal result. Individual results will vary based on your offer, audience, effort and experience.

Welcome to The Grill Street Journal, the hottest news program on Skool, presented by our Dragon Roasty and sponsored by Roast & Promote! ⚽ Let’s go live to Grilliam with sports. Here are today's scores for Roaster of the Week : 🏆1st @Gus Gray: 63 points Coming in hot, we got Gus, our ALL TIME TOP ROASTER and 2 times RoW champion! He helps people build a career they love at Career Skool! Is he going to get his third tittle? Let's find out! 🥈 2nd @Dave Hughes: 62 points Very close to him, we got Dave! He is a recent champion that is currently the most active roaster. He helps people improve their Skool communities with Skool Reset & Rebuild. 🥉 3rd @Chrissy Hogue Bartels: 50 points @Chrissy Hogue Bartels is a new player, but she is conquering Skool and growing fast! She helps leaders build purpose-driven online businesses with AI marketing and UGC content at The Prosperity Ascent Lab! Also @Dave Hughes is still at the top of 7 day leaderboards, so the second pinned post ad place is still his. Congratulations!

And I mean critical eyes On Roast & Promote you will get in depth attention to your work, not just a passing look after screaming for attention in order to promote yourself. Get roasted, improve your ads, improve your copy and try again. Roast others and get pinned at the top with a promotion for your offers. Get critiques instead of crickets.

In a way, you could say that the community is the WHAT and the HOW. While the story behind the WHAT and the HOW can only be told by one person... The WHY of the community's host matters. Your why as community host matters. Just like your values, your interests, passions, your story! Sometimes I wonder, how often do we look at what someone does, instead of why? What is your take on this? When you are meeting someone new, whether it's offline or online, what someone is doing is interesting, but the reasons behind it are even more interesting, right?!