Hey Everyone, I've been thinking about how I can maximize contact with a prospective client. Think about this: A client books a meeting with you, then what happens? They may get a confirmation from the booking software, but how else can we let the client know we are excited to meet them? I put together an automation in Make .com that does just that. The meeting is added to your CRM and a crafted email response is sent to follow up with your prospect. Here is how it works: 1. A prospect books through your booking software. (cal .comin this case) 2. Open AI verifies that the booking is legit. 3. The meeting is logged in the CRM, so your whole team is informed (deduped, of course). 4. OpenAI generates a warm email from a template in your voice with details of the of the meeting.

Let’s talk truth: Building your own event planning business is a wild ride. One month you feel unstoppable.The next, you’re questioning every decision you’ve made. Sound familiar? Here are 7 key reminders to help you stay focused, resilient, and committed, even when it gets hard: 1. Vision Over Vibes. Your feelings will fluctuate but your vision shouldn’t. Tip: Revisit your why regularly and write it where you can see it. 2. Progress Isn’t Always Loud. Just because it’s not viral doesn’t mean it’s not valuable. Tip: Track small wins such as client feedback, new leads, improved systems. They compound. 3. Choose Consistency Over Hustle. You don’t need to burn out to “make it.” Tip: Set a weekly rhythm you can sustain. Show up when it’s boring. That’s where growth happens. 4. Surround Yourself with Builders. Motivation dies in isolation. Tip: Post in this group weekly. Connect. Be seen. Share struggles and celebrate wins. 5. Don’t Compare Your Chapter 2 to Someone’s Chapter 20. This is a big one! Your journey is unique. Tip: Use others for inspiration, not as a measuring stick. 6. Build Systems, Not Just Momentum. Systems create stability when motivation fades. Tip: Automate outreach, prep checklists, templates, anything that saves mental bandwidth. 7. Expect the Dip and Push Through It Every business has slow seasons, quiet launches, and dry leads. Tip: Stay curious. Adjust what isn’t working, but don’t quit the whole game. What’s one strategy that helps you stay focused when things get tough?

My name is rico and I just started my own event rental business called Tip-Top Rentals here in Conway, SC. I used to work for Kelly Rentals in Dallas, where I learned how to set up and the basics of events like cleaning chairs and etc . Now I’m trying to grow my own business. Right now, I get small orders/not consistent but I really want to get bigger and more steady events that can help my business grow. If anyone has tips or ideas on how to get more good leads or more people to find my business, I’d be super thankful! 🙏

Events are changing fast. Today, the strongest event brands are not just one-time gatherings. They behave more like companies… with communities that stay active all year. So the question is simple: Which tools help an event brand build long-term relationships? Let’s break it down.

Whether you're just getting started or want to grow beyond referrals, securing new clients takes intention, visibility, and consistency. Here are 7 proven ways to attract and convert new clients as an event planner: 1. Create a Magnetic Brand Presence. Build a visual and messaging identity that reflects your style, values, and professionalism. Tip: Update your LinkedIn, website, and pitch deck to match your ideal client’s expectations. 2. Network in the Right Rooms. Clients aren’t always on planner forums, they’re at business meetups, mastermind groups, and trade shows. Tip: Attend 1 event per month where your ideal client is, not just other planners. 3. Leverage Testimonials and Case Studies. Social proof builds trust fast. Tip: After every successful event, ask for a testimonial and collect great photos to showcase. 4. Stay Active on LinkedIn or Instagram (Pick One!). Consistent posting keeps you top of mind. Tip: Share behind-the-scenes planning, client wins, and helpful tips for your audience. 5. Offer a Simple Discovery Call Funnel. Don’t make people work to hire you. Tip: Have a clear CTA on your profiles and a 15-30 min call link ready to go. Offer some of your services free of charge for a new prospect. Source some vendors for them, read through a contract they are working on, be on-site staff at their event. Put some skin in the game and show them what you can bring to the table for their events. 6. Partner with Vendors or Venues. Venues, photographers, florists, and AV teams can be referral gold. Tip: Build relationships and offer referral incentives or co-marketing opportunities. 7. Ask for Referrals, Strategically. Don’t just say, “Let me know if you know anyone.” Tip: Be specific: “Do you know any companies planning a client appreciation event this fall?” What’s your best method for attracting new clients right now? Drop your tips—or your struggles—below. Let’s build a pipeline that works.