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Apr 15 •
AI Won't Take Your Job — But Someone Who Understands It Will
This week I want to talk about something that I believe is the single most important mindset shift happening in our industry right now. And I want to be transparent with you: it's also the reason I'm evolving what I do and what this community is becoming. Let's get into it. 1. THE STATEMENT THAT SHOULD WAKE EVERY HOSPITALITY PRO UP "AI won't take your job — but someone who understands AI will." This isn't a threat. It's an invitation. The people who will lead the hospitality and events industry in the next 5 years are the ones learning AI right now. Not the technology itself, but how to apply it to real work, client experiences, event logistics, team communications, vendor management, and more. The gap between those who lean in and those who wait is widening every single day. 2. WHY I'M PIVOTING AND WHY IT MATTERS FOR YOU After years building my expertise in the events industry, I've made a decision: I'm combining everything I know about hospitality and events with the AI skills I've been developing and I'm bringing it here, to this community, first. This isn't about becoming a tech person. It's about being an events and hospitality professional who uses the most powerful tools available. I want to be the guide I wish I'd had. And this community is where I'll be sharing it all. 3. AI IS NOT ONE-SIZE-FITS-ALL AND HOSPITALITY IS UNIQUE The events and hospitality industry has nuances that generic AI advice doesn't address. Our timelines are unpredictable. Our clients are emotional. Our teams are stretched thin. Our logistics are complex. That's exactly why industry-specific AI education matters. I'm not here to teach you ChatGPT for the sake of it, I'm here to show you how it applies to YOUR work: run-of-show documents, supplier briefs, post-event reports, team onboarding, and so much more. 4. THE SKILLS GAP IS REAL AND IT'S YOUR OPPORTUNITY Right now, the majority of professionals in our industry are not using AI in any meaningful way. That means the learning curve is still accessible and the competitive advantage is still up for grabs.
Pinned
Apr 15 •
Community Change
Hey everyone! I have some exciting news to share and some good news specifically for YOU. Starting April 24th, this community is officially becoming a paid membership. This means new members will pay $27 to join, which will allow me to invest even more into the content, resources, and support I bring to this space. But here's the thing: because you were here from the beginning, you're getting in FREE — for life (or as long as you stay a member). No charges, no catch. This is my way of saying thank you for believing in this community early on. One important note: please don't leave and rejoin the community, as you'd lose your free access and be prompted to pay like any new member. I'm grateful to have you here, and I can't wait to share with you what's coming next. — Teresa
10d •
My Two Cents for Friday - Do You Know What Your Ideal Day Looks Like?
The moment: Ask someone about their one-year or five-year goals and they'll have a detailed answer. Ask them what their ideal day looks like in that future and most people go blank. The lesson: Goals live in the abstract. Days are where you actually live. If you can't picture your ideal Tuesday: when you wake up, what you're working on, who's around you, what time you shut the laptop, then you don't have a target, you have a vague direction. And vague directions are easy to abandon the moment things get hard, because there's no real destination pulling you forward. 🔥 Why it matters: In this industry it's easy to define success as "bigger" - bigger events, bigger sponsors, bigger numbers, bigger clients, without ever asking if bigger actually gets you closer to a day you'd want to live. I've had to stop and get specific: what does a great Tuesday actually feel like for me? That answer changes what I say yes to now. Curious what you think: Try it right now — describe your ideal day, hour by hour. How close is today to that?
11d •
AI and Your Email: How to Set Up Your Inbox So AI Can Actually Help You Manage It
Hey community! This week we're tackling the thing that is quietly running most event planners' days whether they want it to or not. Email. Specifically, how to use AI to manage it better, respond faster, and stop letting your inbox be the thing that decides what your day looks like. But before we get to the AI part, I need to say something directly: If your email is already a mess, thousands of unread messages, no folder structure, no system for what goes where, no way to find anything without searching, AI cannot fix that. Not because AI isn't capable, but because AI works best when it has a clean, organized system to operate within. Dropping AI into a chaotic inbox is like hiring a brilliant assistant and giving them a desk buried under five years of unsorted paperwork. The AI will struggle. You will be frustrated. Nothing will improve. So this week we're doing two things: first, setting up the email foundation that makes AI genuinely powerful. Then, walking through exactly how to use AI to manage, draft, and process your email faster than you ever have before. Let's get into it. ━━━━━━━━━━━━━━━━━━━━━━━━ 1. THE HONEST DIAGNOSIS: WHAT YOUR INBOX IS ACTUALLY TELLING YOU Before you set anything up, take 60 seconds to look at your inbox honestly. How many unread emails do you have right now? Hundreds? Thousands? More? Do you have a folder structure or does everything land in one place and stay there? Can you find a specific email from six weeks ago in under two minutes without searching? Do you have filters or rules set up that automatically sort incoming mail? If the answer to most of those is no, your email isn't a communication tool anymore. It's an anxiety source. A place where things go to wait indefinitely until something becomes urgent enough to force a response. That's not an AI problem. That's a structural problem. And the good news is that it's completely fixable, but you have to fix the structure before AI can help you with the speed. AI APPLICATION - INBOX AUDIT:
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13d •
My Two Cents this week - Faith or Fear?
Faith and Fear Are Asking You the Same Question The moment: Right before launching a new event, there's always a version of me that fears it won't go well and a version that's certain it will. Neither one has any actual proof yet. Both are just beliefs about something that hasn't happened. The lesson: Faith and fear are more alike than we give them credit for, both ask you to believe in an outcome you can't see or prove yet. Fear bets on the worst version. Faith bets on the best one. Neither is more "realistic" than the other; they're both just a story you're choosing to tell yourself about a future that hasn't been written. The only real difference is which one you decide to act on. 🔥 Why it matters: Every event I've built, started before there was any evidence it would work. At some point you have to choose which unseen thing you're going to believe in and act like it's already true. That choice, not the certainty, is what actually moves things forward. Curious what you think: Where in your life right now are you letting fear write the story, when faith could write it instead?
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