If you’ve been wanting to use AI more in your event business, but you’re tired of jumping between tools, prompts, notes, emails, and half-finished ideas, this upcoming The AI Surfer OS webinar is worth checking out. I attended the last webinar and completed the program and it is a game changer for me! I’m sharing it here because I think a lot of us need something more practical than “try ChatGPT.” The AI Surfer OS is built to help you actually organize your work, delegate tasks to AI agents, and get more done without having to become super technical. 5 benefits I think are especially helpful for event pros: 1. Save time on admin work Use AI agents to help with outlines, emails, SOPs, follow-ups, checklists, and repetitive tasks. 2. Stay more organized Keep projects, tasks, assets, and conversations in one place instead of scattered across 20 tabs. 3. Create repeatable workflows Turn the things you do over and over into systems your AI team can help you run. 4. Get support without hiring a big team Use specialized AI agents for content, outreach, research, planning, and operations. 5. Build more freedom into your week The goal is not to do more busywork. The goal is to get support with the 90% that drains your time so you can focus on the work that actually matters. If you’re curious, the webinar will give you a clearer look at how The AI Surfer OS works and whether it could fit your business. The webinar is Thursday, August 20th at 11:00 AM PST for one hour and is absolutely worth your time. You can check it out here: https://www.theaisurfersummit.com?fp_ref=teresa98 And if you watch it, come back and tell me what part felt most useful for your own workflow or feel free to ask me any questions about the system.

Hey community, this week we're talking about something every hospitality and events professional knows they should be doing better. Social media. Specifically: how to use it strategically to grow your business and attract new clients, and how to combine it with AI so that it doesn't become a second job that competes with your actual one. Let me be honest with you about something first. The reason most event professionals don't show up consistently on social media isn't laziness and it isn't lack of things to say. It's that they sit down to write a post after a full day of managing vendors, clients, and logistics and their brain is empty. The blank screen wins. They close the tab. Another week passes without a post. AI eliminates the blank screen problem entirely. And when you combine AI with a clear social media strategy built around your actual expertise, you stop broadcasting into the void and start attracting exactly the people you want to work with. This is what we're building this week. It's a bit long but worth the read if you want to get the most out of social media! ━━━━━━━━━━━━━━━━━━━━━━━━ 1. CHOOSING YOUR PLATFORM: WHERE YOUR CLIENTS ACTUALLY ARE Before AI can help you create content, you need to be clear about where that content should live. The biggest social media mistake event and hospitality professionals make is trying to be everywhere at once - LinkedIn, Instagram, Facebook, TikTok and doing all of them poorly because they don't have the time or energy to do any of them well. The fix is simple: Start with one, maybe two platforms, if you have the bandwidth and go deep before you go wide. FOR CORPORATE EVENT PLANNERS AND HOSPITALITY PROFESSIONALS: LINKEDIN is your primary platform, obvious if you are reading this post. Your clients - corporate decision-makers, HR directors, executive assistants, C-suite leaders, are on LinkedIn. They are not scrolling TikTok to find their next event planner. LinkedIn is where your expertise becomes visible to the people with the budget and authority to hire you. Everything we cover in this post applies most directly here.

Context: Clients will sometimes push back on your non-negotiables, such as: pre-days, budget for certain inclusions, or an approach you know doesn't work. ➡️ What happened: Early in my career, when a client pushed back on something I knew mattered, like enough pre-days to set up and prep, the budget line for a critical inclusion, or a transportation plan I knew wouldn't go smoothly, I'd sometimes cave to keep the peace. The problem is, when the event underdelivers, the client doesn't remember that it was their idea. They remember that you were the expert in the room and let it happen. You carry the outcome, whether or not you made the final call. ➡️ What I now do differently: I hold the line on the things my experience has taught me are non-negotiable, and say so plainly: "I hear you, and here's exactly why this matters and what happens if ..." Clients aren't paying you to agree with them, they're paying you to know things they don't. Pushback isn't a sign to fold; it's a sign to explain your reasoning clearly and stand behind it. ➡️ Takeaway for you: If you're the one who'll be held responsible when it goes wrong, you're allowed, and obligated, to hold your ground on what you know is right, even under pressure. #LessonLearned #ClientManagement #EventPlanning

I am promoting this as I am working with the AI Surfer OS for my business and love it! I want to share the informational session with you all. It is not a hard sell, just information. A lot of business owners don’t need another AI tool. They need a simpler way to actually use AI during the week. That’s why I keep pointing people to The AI Surfer OS. It’s built more like a working system than a pile of prompts: planning, content, admin, follow-up, ideas, tasks, and support from your AI team in one place. The part I like most is that it helps with the work that usually sits half-finished: the email you meant to send, the post you started and didn’t finish, the client follow-up, the messy list of “I’ll get to this later.” If you’ve been curious about what AI can do for you, how to use it and are looking for a good place to start, this is a good session to check out: https://www.theaisurfersummit.com?fp_ref=teresa98

"Clarity Equals Success" The moment: I have this quote on my laptop so I see it every day. 🔥 Why it matters: Motivation can fade by Tuesday but clarity is the thing that still works when you don't feel like showing up. Every time I open my laptop, that quote is the first thing I see, and it resets the question from "what do I feel like doing?" to "what actually moves the needle today?" Success isn't about doing more, it's about seeing clearly enough to know what's worth doing at all.