the Most Powerful Question You Can Ask a Potential Client when they first call us
šYou absolutely nail a listing appointment. Youāre already imagining how quickly the house will sell, and maybe youāve even texted someone to say, āThis oneās mine!ā But later, you get the crushing news: they went with someone else. š Sound familiar? If youāve been in real estate for any length of time, youāve likely felt this sting. Itās frustrating, confusing, and painful. Hereās the truth: many times, we were never truly in the running for the listing. We were just part of their ādue diligence.ā They already had a favorite in mindāsomeone they were 80-90% certain theyād go with. We were there because they felt obligated to interview other agents to appear thorough. So how do you avoid wasting your time on these situations? By asking one simple but powerful question before you even prepare for the appointment: āIām sure you know a lot of Realtorsāso, why me?ā Hereās what this question reveals: ⢠If they start talking about what theyāve heard, read, or seen about you and how much they admire your work, chances are this listing is yours. The appointment is just a formality. šÆ ⢠But if they stumble or, worse, flip the question back on youāāWell, why should I hire you?āāyouāre likely just their backup option. Theyāre not sold on you, and youāre there to check a box. At this point, you need to ask yourself: Is this worth my time? If you have to go into hard āsell modeā during the appointment, itās a clear sign theyāre not convinced. Even if you somehow win the listing with ninja-level persuasion, these clients often end up with buyerās remorse and become high-maintenance headaches. š¤ Itās okay to walk away. Respect your time and energy. Focus instead on clients who genuinely see your value and want to work with you. š I know this is a tough pill to swallow, and not everyone will agree. Thatās fine. But for those of us whoāve been through it enough times, we know the truth: donāt waste time convincing people who arenāt convinced. Your energy is better spent on clients who truly value what you bring to the table. š