๐กThe Power of Finding The Pain Pointโผ๏ธ
๐ฅEarlier this week I was in a call with one of my friends who's in the notes business. โ๏ธShe works with wholesalers by helping them with wraparounds. ๐She underwrites, the deal for them, wraps the note with the end buyer, and the wholesaler keeps their full assignment fee while she holds the note. A win win ๐ช๐พsituation for both her and the wholesaler... ๐ท๐พโโ๏ธTHE PROBLEM: ใฐ๏ธMost wholesalers don't understand this structure๐ค, so they immediately dismiss itโ. ๐ฅMY SUGGESTION: โThe best way to go about it is first get to know what deals the wholesaler focuses on, and then find their pain. โThis can be done through asking relevant questions that lead to how you can help. โฉIf you go with this approach, instead of pitching to them what you do even before you know their pain point, then it comes out as a sales call that they don't need. ๐ฐI found this is also true for me in my lending business, and can be true in any other real estate related business. If you're a wholesaler that understands how wraparound deals work and want to close more deals with my friend, feel free!