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11 contributions to FirstClass Network™
The future of lead generation, awareness and sales generation will come from non-algorithmic marketing.
Algorithmic marketing, while powerful, has its limitations and uncertainties. We've all experienced the frustration of algorithm changes, diminishing organic reach, and the ever-increasing competition for online visibility. But what if I told you there's a different path? A strategy that not only sidesteps the algorithmic maze but also delivers consistent, high-quality leads and elevates your brand's presence? The Power of Word-of-Mouth Marketing: Uncover the magic of referral marketing and word-of-mouth strategies that leverage your existing audience. This is my passion - get businesses who are stuck at lead generation or highly dependent on algorithmic marketing (such as ads, social media content marketing, SEO) off the hamster wheel and tap into a lead generation system that does not depend on external entities, cannot be shut down and cannot be stopped. P.S. I recorded a masterclass about this - 90 minute masterclass that I am willing to share for free within this community!
New comment Nov '23
0 likes • Nov '23
@Irina Kauffman here you go :-)
Behind the Scenes at Webinarcon: Networking, Learning, and Winning (Part #1)!
Welcome to a special series of videos where I take you through my exhilarating three-day journey at the renowned Webinarcon. In this series, I share my firsthand experience of attending this prestigious event for the first time, having missed the previous three editions. Get ready for an insider's view of the fourth edition of Webinarcon, a gathering that brings together the elite and veterans of the webinar industry. In this eye-opening discussion, I delve into the impactful sessions, including a panel of the industry's top webinar creators – those who pioneered the medium and have successfully leveraged webinars to generate millions in revenue. I'll also reveal how I personally benefitted from the event, not just in terms of knowledge gained but also in tangible rewards (hint: I won a pretty awesome prize!). But that's not all. This series is packed with practical insights and tips on how to make the most out of such events. I'll talk about the art of networking, starting from pre-event preparations to maximizing interactions during the event, and why the first day is critical for making lasting connections. Learn how I navigated through various activities like speed networking and utilized tools like the event's app and directory to connect with as many attendees as possible. Moreover, I'll share the strategy behind effectively monetizing such events, a crucial aspect for anyone in the business. Hear about the inspiring success stories I encountered, including one attendee who generated a staggering $25 million from connections made at the last Webinarcon! Whether you're a seasoned webinar professional, a newbie to the scene, or just curious about the power of networking and industry events, this series is a treasure trove of insights. So, tune in, take notes, and let's explore the dynamic world of Webinarcon together – where opportunities for growth, partnerships, and learning are around every corner! Here's the link to join me at Webinarcon next year:
New comment Nov '23
0 likes • Nov '23
Thanks for sharing these value nuggets. Looking forward for more!!
"it's the things that won't change that you want to build on and invest in" -- Jeff Bezos
Embracing Jeff Bezos' wisdom: "It's the things that won't change that you want to build on and invest in." In a world obsessed with the next big thing, my contrarian mindset kicks in. Instead of chasing unicorns, I'm pondering what WON'T change. What are the constants, the timeless elements that will endure? For me, it's all about Word of Mouth Marketing. Why? Because the way we communicate and share recommendations is a rock-solid foundation that's unlikely to shift. Whether it's 2023 or beyond, people will always value trusted advice from friends and family. So, while others are swept up in the whirlwind of innovation, I'm doubling down on the power of genuine connections and personal endorsements. What do you think won't change? Let's spark a conversation about the enduring constants in our rapidly evolving world!
How 'Wrong' Statements Make Perfect Sense
1. "Sleep less to be more productive." 2. "Spend more money to save money." 3. "Study less to get better grades." 4. "Procrastinate to increase your efficiency." 5. "Eat more to lose weight." 6. "Worry less to solve your problems." 7. "Work fewer hours to achieve more success." 8. "Drive faster to save on fuel costs." 9. "Ignore your customers to improve customer satisfaction." 10. "Avoid exercise to boost your energy levels." Just attended an eye-opening training session on Paid Ads, and guess what? It's all about turning heads and catching attention! After a jaw-dropping $60 million dollar ad spend test, here's the scoop: Contrarian Statements are the ultimate secret sauce! These are random contrarian statements - statements that challenge the norm, defy your expectations, and make you do a double-take. Think about it - would you ever consider these: "Eat more to lose weight." "Sleep less to boost productivity." "Spend more to save money." Now, you might be thinking, "What's the catch?" Well, there's some real magic behind this madness. These contrarian statements are like a hook that snags your attention and stops you right in your scrolling tracks. They're scroll-stoppers, attention-grabbers, and they'll grab potential leads by the collar, saying, "Hey, you can't ignore this!" The result? Engagement shoots through the roof! So, if you're looking to make your message stand out in the fast-paced world of advertising, remember the power of the contrarian statement. Embrace the unexpected, break the pattern, and watch your audience come to a screeching halt. Have you ever seen or used any intriguing contrarian statements in ads? Share your favorites in the comments below, and let's dive into the world of ad game-changers together! #AdvertisingInsights #ContrarianMagic #ScrollStopper
How To Shift The Mindset Pricing For Any Business
In this podcast video, we will discuss the importance of shifting the mindset around pricing for any business. Pricing is a critical aspect of running a successful business, yet many entrepreneurs struggle with setting the right prices that reflect the value they provide. Whether you are just starting your business or looking to refine your pricing strategy, this video will provide valuable insights and actionable steps to help you shift your mindset around pricing and achieve greater success. If you want to take your business to the next level and increase your profitability through strategic pricing, make sure to watch this video and subscribe to our channel for more expert advice on business strategies and growth. Dominique shares why this quotes resonates with her: "You can sell absolutely everything at any price if you are selling the right thing to the right person." Dominique will debunk these 5 pricing myths: 1. People Won’t Pay a High Amount of Money to Work with You 2. People Don’t Have Money…Especially Now with the Recession 3. You Need to Have $1,000,000 in the Bank to be Rich 4. Because You’re Starting a New Venture, You Should Start from the Bottom and Climb the Ladder. 5. You Must Already Be Famous or Have Tons of Followers to Charge High Prices or Raise Your Prices
New comment Oct '23
1 like • Oct '23
Hi Dominique fantastic as always! Thank you for sharing this. I've watched this interview in full and you have to mention two main takeaways I got from it. The Power of Effective Messaging and Positioning: You emphasizes the importance of tailoring your message and positioning to attract the right clientele. If your business has a strong online presence with positive reviews, it's essential to communicate your value effectively. Ensure that your marketing message aligns with the clients you want to target. You may need to rebrand or adjust your approach to cater to high-paying clients, as well as address any negative reviews and build a more positive reputation. Don't Let Preconceived Notions Limit Your Pricing: One significant takeaway is to avoid limiting your pricing based on preconceived notions. Many business owners underestimate their clients' willingness to pay for their services. You encourage entrepreneurs not to undervalue themselves, especially by charging by the hour. Instead, focus on charging for the value you provide, and don't be afraid to target higher-paying clients who are ready to invest in themselves and their businesses. Changing your mindset about pricing can lead to more substantial revenue and growth. Thank you Dominique!!
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Gaetano Caruana
4points to level up
I help Coaches, Course Creators, Event & Podcast hosts, to Consistently Get More Growth through Referrals

Active 6h ago
Joined Jul 7, 2023
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