Crust & Crumb Academy opened on January 3rd. Sixteen weeks later, we welcomed our 900th member, Amanda Fannin. 🍞 No paid ads. No gimmicks. Just bakers helping bakers get better, one loaf at a time. 👏 Here's what you'd be walking into: - 🥇 The #1 ranked bread baking community on Skool - 🌟 Top 1% of all Skool communities - ⭐ A perfect 5.0 ProveWorth rating - 🔥 900 bakers who'd rather help you fix your crumb than collect another like Sourdough, yeasted, enriched, flatbreads, market business, scoring, troubleshooting, it's all in there. Plus a Recipe Pantry, weekly bake-alongs, and a classroom full of courses that actually teach the why behind the bread. 📚 🚀 𝗡𝗲𝘅𝘁 𝘀𝘁𝗼𝗽: 𝟭,𝟬𝟬𝟬. 𝗕𝗲 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝗺. Where bakers come not to get likes, but to get better. Perfection is not required. Progress is. Henry ⭐🔥 https://skoo.ly/crust-crumb-academy

We just closed our first 10 founding builders. $1 lifetime. Done. No ads. No funnels. No big audience. Just simple posts, conversations, and people who actually want to try. Now we run the first Sprint.

Running a Skool community is a full-time job on top of a full-time job. Moderating, posting, responding, promoting - the to-do list never shortens. YouTube ends up being the thing that gets pushed to tomorrow indefinitely. The Skool owners who make consistent progress on YouTube are not the ones with the most time. They are the ones who stopped treating filming as something that happens when the community is quiet enough. They batch instead. One filming day a month, four videos back to back, the same setup and the same headspace throughout. The decision about when to film gets made once and does not compete with everything else on the list. A community that is not being fed by YouTube is relying entirely on word of mouth and platform discovery to grow. Batching is not a content hack. It is the only realistic way a Skool owner with a full schedule keeps YouTube working as a traffic source. This is one of the systems covered in a live workshop running this Thursday. If you want to find out more, join The Content Revenue Lab and look for the pinned post with the details. https://tinyurl.com/TheContentRevenueLab Des Dreckett — The Content Revenue Lab

If you run a Skool community and your members would benefit from learning how to use YouTube to grow it, I am open to coming in and teaching that directly. In return I am looking for experts who can bring value to the professionals inside The Content Revenue Lab. Members are in their 40s and 50s, most with senior professional backgrounds, building YouTube channels to grow communities and monetise their knowledge. The topics that land best are around content strategy, community building, monetising expertise, productivity, and anything that helps a busy professional make faster progress online. The format is straightforward. You teach something genuinely useful to my members, I teach something genuinely useful to yours. No pitch fests. No hard sells. Just two communities getting access to each other's expertise. If that sounds like a fit, join The Content Revenue Lab and send a message introducing yourself, your community, and what you would cover. https://tinyurl.com/TheContentRevenueLab Des Dreckett — The Content Revenue Lab

You have the audience. You have the content. ChatGPT recommends your competitor. 😲 - She paid for the Yellow Pages ad. - Then she bought the Google ad. - Now AI doesn’t know she exists. Same business. Three eras. Three times she had to start over. — In 1997, Amber Gaige built one of the first websites for the company she led — on Microsoft FrontPage. The strategy: be online. That’s it. No optimization. No keyword plan. Just: at least we exist on the internet. Then Google. Then AI. Every shift — half the market got left behind. — She shared a story on Episode 85 of the Business Superfans® Advantage podcast about a franchisee who lost 90% of inbound leads overnight. - One Google algorithm change. Business Profile gone. Local Search Ads gone. - The business dropped 45% year over year. - Not because they were bad at what they did. Because they were invisible. - One platform. No diversification. When the platform shifted — they went dark. - This doesn’t just happen to service businesses. It happens to coaches, consultants, creators, and entrepreneurs who built their visibility on a single channel they don’t control. — Amber called it perfectly: “Gone are the days of the Wizard of Oz style of marketing — pay no attention to the man behind the curtain.” Your prospects — whether they’re hiring a contractor, booking a coach, or finding a consultant — are asking ChatGPT and Perplexity who to call right now. If AI can’t verify you exist, you’re invisible. And invisible means irrelevant. That’s exactly what the R⁶ Reactor™ is built to fix. Six stages. Each one fuels the next: Recognition → Retention → Reputation → Reviews → Referrals → Revenue When all six are in motion, you’re not just findable on Google. You’re the business — or the coach, the consultant, the creator — that AI recommends by name. — The tools change. The rule doesn’t: Whoever AI recommends first wins the client who never shopped around. — Action step: Open ChatGPT. Ask who the best [your role] is in [your city or niche].