If you could choose between promoting your community more or less, as part of building your community. What would be your preferred choice? (especially thinking about the long-term) And could you share why, why you'd like to promote your community more or less?

A couple of days ago I shared the first 5 actions creators and entrepreneurs can take right now to build advocates, social proof, and authority that AI notices. If you missed it, go back and start there — these next 5 stack directly on top of them. Here's where it gets really powerful. 6. 7. 6. Publicly recognize your top advocates. Name them. Celebrate them. On social, in your newsletter, in your community — because recognition inspires others to step up and advocate for you too, compounding your reach without spending a dollar. 8. 9. 7.Create and distribute consistent content across multiple platforms. LinkedIn posts, podcast episodes, newsletter issues, community discussions — because AI visibility is built through volume and consistency across channels, making you the answer that surfaces when your ideal client goes looking. 10. 11. 8. Form strategic alliances with complementary partners. One co-branded initiative — a webinar, podcast swap, or referral agreement — instantly transfers their credibility to you and puts you in front of an audience that's already been warmed up by someone they trust. 12. 13. 9. Get featured on other people's platforms. Guest podcast appearances, contributed articles, interviews — because third-party mentions carry far more AI indexing weight than self-published content, accelerating how fast you get recognized as the authority in your space. 14. 15. 10. Close every loop with gratitude. Send a personal thank-you when someone refers, reviews, or shares your work — because appreciation fuels the flywheel, turns a one-time advocate into a long-term Superfan, and keeps the momentum building without you having to chase it. Here's the truth — most entrepreneurs will read both lists, nod along, and go right back to doing what they've always done. Not because they don't want to change, but because knowing what to do and having the system, the support, and the community to actually do it are two very different things. The entrepreneurs who dominate over the next few years won't be the ones who worked harder. They'll be the ones who built the right foundation — advocates who amplify them, a reputation that precedes them, and an AI presence that puts them in front of pre-sold prospects before the competition even knew they existed.

Most entrepreneurs are out here competing for attention — posting more, spending more, chasing more. But the ones who dominate their space aren't doing more. They're doing something fundamentally different. They're building advocates. They're creating social proof that compounds. And they're showing up in the places where AI is paying attention. The good news? You don't need a massive following or a big budget to start. Here are the first 5 of 10 actions you can take right now to start turning stakeholders into advocates (I call them Business Superfans®), build a reputation the market can't ignore, and position yourself as the authority AI recommends. 1. 1. Deliver a transformation, not a transaction. Every interaction should leave people feeling measurably better — because that emotional shift is what people talk about, and word-of-mouth becomes your most powerful (and free) marketing channel. 2. 3. 2. Craft one magnetic message. Ten words or fewer that describe what you make possible — so when every partner, client, and collaborator echoes it consistently, the marketplace hears confidence, and confidence converts strangers into pre-sold prospects. 4. 5. 3. Actively collect detailed reviews — not just star ratings. Target 10 substantive reviews per month, because specificity in reviews signals credibility to both humans and AI — putting you in front of buyers who are already looking for exactly what you offer. 6. 7. 4. Build a referral path with zero friction. One clear, simple way for happy stakeholders to share you — because a personal referral closes faster, costs nothing, and carries trust no ad budget can buy. 8. 9. 5. Interview your clients on your podcast or video content. Elevate them as the expert, they share it with their audience, and suddenly, you're in front of a warm crowd that already trusts the person who introduced you. These first 5 are just the beginning. Part 2 drops soon with 5 more actions that stack directly on top of these — and together they form the foundation of what we build inside Authority Vanguard™.

Most Skool owners think they need viral content to drive members. They don't. When someone searches YouTube for a specific answer to a specific problem, they are already motivated. They are not browsing for entertainment. They have a question and they want it solved. A video that answers that question clearly does not need to compete with anyone. It just needs to be useful. That viewer is also pre-qualified. Someone watching a video about a problem your community solves is already closer to joining than almost anyone you would reach through trending or entertainment content. They arrive with context. They arrive with intent. This is why the Skool community owners getting consistent YouTube-driven growth are not making flashy videos. They are making the video that answers the question their ideal member just typed into the search bar. If you are building a Skool community and want YouTube to do the heavy lifting on member growth, this is what we work on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

Not bad pay. Not hard work. Nobody felt like they belonged. Victoria Pelletier shared her story in episode 101 of the Business Superfans® Advantage podcast, where she became COO at 24 and inherited that environment. She didn't fix it with bonuses or restructuring. She fixed it by making people feel appreciated — acknowledging contributions, building a culture where showing up meant something. Turnover dropped. Performance climbed. Frontline employees became advocates. One line from my book Creating Business Superfans® says it all: "People will crawl through broken glass for appreciation and recognition." That's not soft leadership. That's revenue architecture. Your frontline team (employees), if you have them, or your Contractor/Virtual Assistant, is either creating your next Business Superfan® or costing you one. The R⁶ Reactor™ starts with Recognition — and it starts internally, before it ever reaches a client. This is what we work on inside Authority Vanguard™. If you're an entrepreneur who's referral-dependent and ready to build a system that compounds — this community is now open to founder members. Inside, you'll find frameworks, implementation tools, and a peer group focused on one outcome: cultivate stakeholders who advocate for you, build a reputation that AI tools like ChatGPT, Claude, Perplexity, and Gemini recognize — and become the authority they recommend — consistently attracting pre-sold prospects. 👉 Join Free Authority Vanguard™