3 Lessons Learned Running A Community Contest
I'm writing this off the cuff so WHO KNOWS how many lessons we'll get. If you're ever planning on running any contests for yourself or a client, you'll probably want to read this. Here we go... We just finished up a 36-ish hour contest here, which you can check in this post: https://www.skool.com/fun/last-comment-wins With a STUNNING 4 winners and nearly 300 comments, it's clear that Funny Money is the most FUN community on Skool, bar none. Now, let's get this out of the way before we continue: What was the POINT of running this contest? To me, a successful 'Last Comment Wins' contest would do these things for our group: ✅ Encourage wallflowers to participate for the first time (Mission Accomplished) ✅ Give new members a reason to engage with the group, other than "hello my name is NAME." (Mission Accomplished) ✅ Bring out existing "superfans" and IDENTIFY new ones in order to help me maintain Big Fun Energy for the duration of the contest. (Mission Accomplished) ✅ Add some intrigue around the contest prizes, which may or may not be offered again, under different conditions to different people. (Mission Accomplished) ❌ Grow this group to 150 people (Mission FAILED) Right now we're sitting at 76 members...and while that's wayyyy better than the ONE guy we started with two weeks ago, 76 is certainly not 150. Which brings me to... 🧠 Lesson 1: Don't do too many things at once. The rules of this contest were simple: I set a time in the near future, which I didn't reveal until an hour before the deadline. Whoever's comment was LAST when time expired would win. Simple. However, I also introduced what I THOUGHT was a genius incentive for people to invite new members to the group. If you go over to the "invite member" button in Skool (appearance varies depending on your screen size), you get a unique link. If someone signs up for this group using your link, I can see the connection. The genius bonus incentive I mentioned was that if you invite one person to the group...