Let's do a quick reset. The reason you’re in Pick Your Online Business isn’t to collect ideas. It's to pick one. And yes… I know some of you have already gone through the classroom and picked your idea. So before anything else: If you haven’t gone through the classroom yet, start there. That’s the foundation. If you have gone through it and you’re still thinking: - “I don’t know what my idea is” - “Everything feels saturated” - “There are already groups doing this” This post is for you. Use the Skool Discovery page the right way Skool literally hands you a live market research tool. Go to: skool.com/discovery You’ll see categories like: - Hobbies - Music - Money - Spirituality - Tech - Health - Sports - Self-improvement - Relationships Inside each category are thousands of communities. Different ideas. Different angles. Different people solving different problems. Use this is for inspiration. Click around. Scroll. Read descriptions. Look at how people position their communities. And most importantly… stop treating competition like a threat. This is where most people sabotage themselves. You see multiple communities around a topic and your brain says: “Well… guess there’s no room for me.” That’s not logic. That’s scarcity thinking. Here’s the reframe you need to tattoo on your brain: 👉 Multiple communities = demand If people are building around a topic, that means: - People care - People are paying attention - People are actively searching for help Saturated does not mean crowded. It means validated. Most communities you’re looking at aren’t even active. They exist… but they’re empty rooms. The founder isn't active. Take my word on this. This part matters. You don’t need “everyone” You don’t need: - 100,000 members - a viral moment - some massive audience Most of you only need 1,000 people to completely change your life.

@Scott Gray asked a really good question inside the community: When you’re promoting a lead magnet do you promote the lead magnet on its own or ask people to join the community and give them the lead magnet inside? Short answer: I’ve done both. There’s no right or wrong. I recorded a short video to illustrate this. When you’re starting from zero... no audience/funnel... the community itself is the lead magnet. Not the PDF. Not the checklist. Not the Google Doc. The space is the value. Later, when you actually understand what people are struggling with, that’s when it makes sense to put a lead magnet inside the community. That’s exactly how I’m running this group now: - The community is the front door - The lead magnet lives in the classroom - Everyone still gives an email (this part matters) If building funnels and pages feels overwhelming right now…don’t overcomplicate it. Open a free Skool community. Promote it. Collect emails. Learn what people actually want. Then build from there. I break this down in the short video below and explain why this is the simplest way to get unstuck. Huge thanks to Scott for asking the question, this is exactly how this group is meant to work. If you’ve got follow-ups on lead magnets, funnels, or communities… drop them below.

One of the biggest reasons people stay stuck is simple. They don’t know which type of online business actually fits them. So they spend months bouncing between ideas…trying a little coaching, watching a few course videos, testing a digital product…and never getting traction with any of them. Here’s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU: 1️⃣ Coaching (1:1 or group) Best for you if you: - Like talking to people - Enjoy teaching or guiding step-by-step - Want the fastest path to your first customer - Don’t mind being on Zoom Avoid this if you hate being “on stage.” 2️⃣ Online Courses Best for you if you: - Prefer to teach once and let people learn on their own - Have a process you can break into steps - Want something scalable without adding more hours - Like creating videos or structured lessons Avoid this if you struggle to organize your thoughts. 3️⃣ Digital Products (PDFs, templates, guides) Best for you if you: - Want something simple and fast to launch - Prefer writing over talking - Have repeatable knowledge you can package - Don’t want to be on camera Avoid this if you want deep 1:1 interaction. 👇 POLL: Which one feels like the best fit for YOUR skills and personality? (Coaching / Courses / Digital Products) After you vote, drop a comment: What made you choose that option? I’ll reply and help you narrow it down.

Once you've picked your online business we want to make sure it’s actually worth building. Most people skip this step. That’s why they end up wasting months creating something nobody asked for. Not happening here. Here’s the simple validation process I teach all my clients. No funnels. No landing pages. No tech and absolutely NO overthinking. We get real data from real people. STEP 1 - Get your idea into one simple sentence If you can’t say your idea clearly, nobody else can either. Use this: “I help [specific person] fix [specific problem].” Example: “I help tired moms simplify dinner with 10-minute meal systems.” Keep it boringly clear. STEP 2 - Talk to real humans (yes… actual conversations) You’re not pitching. You're not selling. You're checking for demand. Send this message to 10–20 people who either ARE your niche or know someone who is: “Hey! I’m working on something to help people who struggle with ____. Is that something you deal with? Or know someone who does?” That’s it. Light. Easy. Human. STEP 3 - Ask these 4 questions Let them talk. Let them use their own words. This is where you discover everything. Here are the only questions you need: 1. Do you struggle with this? 2. How big of a problem is this for you? 3. What have you already tried that didn’t work? 4. If someone gave you a simple step-by-step to fix it, would you want it? If they say yes, and they clearly feel the pain…that’s validation. STEP 4 - Look for 3-5 “YES” responses That’s all you need. If 3–5 people: - confirm the problem - talk about it in detail - want a solution The idea is valid and you can move forward. You don’t need 100 calls. You don’t need surveys. You don’t need a website. You don’t need perfection. You just need signal. STEP 5 - Move to the outline stage Once your idea is validated, you’re ready for two things: - Creating a simple outline - Building your first version (PDF, guide, mini-training, whatever fits your skills)