🔥
11d • 📢 Brian's Posts
Lead Magnets vs. Communities (Scott Asked a Great Question)
asked a really good question inside the community:
When you’re promoting a lead magnet do you promote the lead magnet on its own or ask people to join the community and give them the lead magnet inside?
Short answer: I’ve done both. There’s no right or wrong. I recorded a short video to illustrate this.
When you’re starting from zero... no audience/funnel... the community itself is the lead magnet.
Not the PDF.
Not the checklist.
Not the Google Doc.
The space is the value.
Later, when you actually understand what people are struggling with, that’s when it makes sense to put a lead magnet inside the community.
That’s exactly how I’m running this group now:
- The community is the front door
- The lead magnet lives in the classroom
- Everyone still gives an email (this part matters)
If building funnels and pages feels overwhelming right now…don’t overcomplicate it.
Promote it. Collect emails.
Learn what people actually want.
Then build from there.
I break this down in the short video below and explain why this is the simplest way to get unstuck.
Huge thanks to Scott for asking the question, this is exactly how this group is meant to work.
If you’ve got follow-ups on lead magnets, funnels, or communities… drop them below.
9
14 comments
Lead Magnets vs. Communities (Scott Asked a Great Question)
skool.com/pyob
Find the online business that fits your skills. Compare your best online business ideas. Start fast with simple, beginner-friendly steps
Leaderboard (30-day)
1
+34
2
+28
3
+22
4
+18
5
+16
Powered by