I've been kicking the tires of various marketing automation programs. A lot of them do similar stuff. I think of Kajabi as a course platform with strong marketing capabilities. I think of Kit as an email platform. I think of HubSpot as a landing page platform. I think of Clickfunnels as a sales funnel builder. I think of HighLevel as the whole marketing automation shebang, but divorced from any product. I'm already paying for Kajabi and Kit, but recently I'm finding a need for 1. More of a CRM, 2. A bookings calendar like Calendly, 3. An SMS service, 4. Better funnels with upsells and downsells. I ran a little comparison in ChatGPT. I was surprised to discover that HighLevel also offers a course platform very similar to Kajabi. Clickfunnels also has a course builder, but I haven't reviewed its capabilities. I've just renewed my annual plan with Kajabi, so I won't be making the jump soon. But for not much more $$, I get a ton of useful services. Which of these do you use most? How do you use them? What do you like and what are you lacking?

A lot of the focus at Chiang Mai SEO was on what gets called AI SEO, GEO (Generative Engine Optimization) or LLM SEO. I'll try to communicate a few ideas without getting too much into the weeds. If you're trying to get traffic for your blogs or articles on your websites, maybe you need to change you're approach. Google is answering most long-tail queries with AI Overviews. Therefore, the only way to get any volume of visits in search engines is to be cited as a source. To get visits from ChatGPT or Perplexity, you need to be cited as a source. To be cited as a source, you need to be considered an authority. To be considered an authority: Start with the basics of SEO. You need to make sure your content is indexed: 1. Perform a site search in Google. Type in the search box: "site:yourdomain.com" . Do you get a list of all the pages on your website? 2. Find out if you're indexed on Common Crawl - this the index other LLMs are using other than Google's Gemini. Go to https://index.commoncrawl.org/ . Where it says "URL Pattern", type "yourdomain.com/*". That asterisk will pull in all pages. You can paste the output into ChatGPT and ask for a list of URLs. If you're not in Common Crawl, you are not in the LLMs! Be a *topical* authority 1. In your niche, are you covering the subject matter fully? (Page per keyword) 2. In your pages, are you responding and covering the keyword idea completely? Technical break: there was a lot of talk last week about "Query Fan-Out". When an LLM processes a page, it doesn’t only ask one question, but rather generates a network of related sub-queries based on the main topic. In one study found that most pages will only answer about 30% of those queries. That's an opportunity for content creators. Links still matter, but so do mentions 1. Google still uses its link graph to evaluate pages. 2. More (better) links will 1) get your pages ranking higher in Google, and 2) increase how often and how deeply your content is indexed. LLMs tend not to go very deep. 3. ChatGPT makes NO evaluation of links, but uses mentions to assess authority. 4. Get links and mentions on pages that are relevant to your topic.

Here's an interesting challenge I've been investigating this week. I have a new product for which I am running ads and booking calls. My ad agency estimates that about 40% of people who book calls don't turn up. For those booking discovery calls for their coaching services, what's that number for you? No-shows are a serious suck on resources. First, you lose what it cost you to get the potential client to that point in the first place. Then you waste time and focus on waiting around. Here's the question: How do you reduce no-shows? My current procedure uses Calendly. When someone books a call, they get an email confirmation. They then get automated reminders 24 hours, 1 hour, and 10 minutes before the call by email and SMS. I'm now building a little video for the thank-you page to get them excited about what they're doing to see if that helps.

What's the best video editing software for idiots? I have reasonable technical competence (or so I tell myself). I had a play with Adobe Premiere but it goes waaay beyond what I want to do. (Same we Photoshop is waaay beyond 99% of my uses). Is there like a Canva for video that's so simple and intuitive even a 💩- for -🧠 like me can use it?

Maker → Builder → Mogul Money Media Moguls is the group for creators in all areas of personal finance. The mission is to equip personal‑finance creators to own and grow their revenue stack—audience, products, and memberships—so they’re not dependent on algorithms or wholly reliant on brand deals for revenue (although we can certainly talk about those too). [Important: if what you earn is not important to you, you can substitute the word “impact” for “revenue”] Who are you? Maker: You ship content consistently. Builder: You have a clear product and a way to sell it. Mogul: You run a durable engine. Please say "hello"! Tell us a bit about yourself and what you do. Are you a Maker, a Builder or a Mogul? Please share what's motivating YOU to grow your audience. What's your current BIGGEST audience?