No-Shows, No problem? · Money Media Moguls

No-Shows, No problem?

Here's an interesting challenge I've been investigating this week.

I have a new product for which I am running ads and booking calls. My ad agency estimates that about 40% of people who book calls don't turn up.

For those booking discovery calls for their coaching services, what's that number for you?

No-shows are a serious suck on resources. First, you lose what it cost you to get the potential client to that point in the first place. Then you waste time and focus on waiting around.

Here's the question:

How do you reduce no-shows?

My current procedure uses Calendly. When someone books a call, they get an email confirmation. They then get automated reminders 24 hours, 1 hour, and 10 minutes before the call by email and SMS.

I'm now building a little video for the thank-you page to get them excited about what they're doing to see if that helps.

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